Business Wire Enhances News Release Delivery.XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. Retains Key Style Features and Functionality of Original Documents SAN FRANCISCO -- Business Wire is the first news wire to distribute news via Extensible HyperText Markup Language (XHTML), it was announced today by Cathy Baron Tamraz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the company. XHTML is recognized as the industry standard language for online publishing and combines the best qualities of HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. (designed to display data) with XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. (which describes the data). It is flexible for multiple platforms (net access via computers, cell phones or hand-held devices) and works on the current World Wide Web as well as the next generation (Web 2.0). "XHTML enables Business Wire members to stylize styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. and optimize their news," said Tamraz. "This will enable PR and IR professionals to have more control of the look and feel of their news release." The most obvious features of XHTML are quite visible as they pertain to the formatting of a news release and include the ability to: * Bold, italicize i·tal·i·cize tr.v. i·tal·i·cized, i·tal·i·ciz·ing, i·tal·i·ciz·es 1. To print in italic type. 2. To underscore (written matter) with a single line to indicate italics. 3. , underline text * Control text alignment: centering headlines, for example * Utilize bullet points * Embed SmartLinks (hyperlinked keywords/anchor text) * Superscript/subscript text and footnote marks * Support wider financial tables * Create subhead headlines * Support unique language font characters * Support special font characters Another benefit of XHTML is its relationship to content optimization. Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) professionals recommend stylizing content as one part of improving visibility on the web. Adding a few well placed, pertinent SmartLinks and including bolded text when applicable are two such methods cited by these experts. All a Business Wire member has to do to take advantage of the XHTML newsfeed A collection of discussions or headlines that are published for distribution to the general public. See newsgroup and syndication format. is simply format the styles and SmartLinks in a word processing, spreadsheet or other application and submit it via Business Wire Connect. The accepted styles then will be transmitted over Business Wire. The $95 value for XHTML is currently being offered to Business Wire members at no charge. Business Wire XHTML newsfeeds display on sites that accept this format, such as BusinessWire.com and Google. About Business Wire Business Wire, a Berkshire Hathaway company, was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz is president and CEO. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa, provides real-time, simultaneous access to key audiences - the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world. Additional information can be found at www.BusinessWire.com. |
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