Business Wire Delivers Personalized News to Customers Using Vignette Portal; Vignette Modularity Eases Rollout and Allows for Customized News Distribution.Business Editors/High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Dec. 3, 2003 Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. Corp. (Nasdaq:VIGN VIGN Vignette Corporation (stock abbreviation, AMEX) ) today announced that Business Wire, a leading news distribution vendor, has successfully re-launched its primary customer and partner-facing Web portal See portal. . The new intuitive, multi-channel portal uses the Vignette(R) Application Portal to ensure clients, investors and media visitors are presented with the most current news on the companies and topics they are interested in -- a daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin task considering that more than 1,000 news announcements from publicly-traded and privately-held companies are distributed through Business Wire each day. Vignette's portal technology has helped Business Wire to build a news portal to communicate personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , community-specific news and other content to visitors. The new site's ability to handle complex digital assets, including video images and streaming media See streaming audio, streaming video and digital media hub. , makes it possible to display all elements of Business Wire's NewsML-based Smart News Release, traditional press releases embedded Inserted into. See embedded system. with photos, graphics, spreadsheets, slide shows, audio or video, and to offer additional services, such as LogoLink. Additionally, Business Wire is now providing personalized news content to registered users through its "My News" and "My Companies" modules. By separating the content and presentation layers and leveraging the modular J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. architecture of Vignette, Business Wire is rapidly rolling out hosted "Custom News Sites," ensuring client Web properties reflect the most current set of information while freeing the client to focus on their core business. "Over the past 42 years, Business Wire has developed a deep understanding of the various needs of our clients, the media and investors. By implementing software including Vignette portal solutions, we are now able to deliver a wide variety of new personalized services to our visitors and to display our clients' news releases with their logo alongside other information such as "At-a-Glance" and their company profile -- features that help our visitors stay on top of breaking industry news," said Mark Wehrmeister, vice president of Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. at Business Wire. "Vignette Application Portal has exceeded our expectations by providing the tools necessary to seamlessly integrate with Business Wire's core news release distribution system, NewsExpress, and providing us with a means to deliver personalized services." To create a comprehensive solution, Business Wire has integrated Vignette Application Portal with various systems to streamline news delivery to Web visitors and enhance client service. Finally, Business Wire's catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. of products and services was also built as a Vignette portal module. Today corporate clients have access to the most current data on frequently changing news distribution circuits. As a result, customers are empowered to make informed decisions when distributing important news. "As a leading outlet for news distribution, Business Wire has recognized the benefits of reusing components and personalizing Web properties to provide multiple audiences with information that is relevant and timely," said Patti Jones, senior vice president of worldwide sales and distribution at Vignette. "The scalability and flexibility of Vignette Application Portal is key in Business Wire's drive to be a dynamic and nimble nim·ble adj. nim·bler, nim·blest 1. Quick, light, or agile in movement or action; deft: nimble fingers. See Synonyms at dexterous. 2. information-driven organization." About Vignette Vignette (Nasdaq:VIGN) enables enterprises to achieve real-time advantage by rapidly building, deploying and optimizing enterprise Web applications. Vignette powers the enterprise Web for more than 1,600 leading organizations and is headquartered in Austin, Texas. Vignette has offices located throughout the Americas, Europe, Asia and in Australia, and can be found on the Web at http://www.vignette.com/. FORWARD-LOOKING STATEMENTS forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Business Wire's success with Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission. Vignette is a trademark or registered trademark of Vignette Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other names are the trademarks or registered trademarks of their respective companies. |
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