Business Wire Debuts Press Release Builder.New Tool Assists in Optimizing Press Releases for Search SAN FRANCISCO -- Business Wire today announced the launch of Press Release Builder, an advanced tool to assist in optimizing press releases for the Web 2.0 environment. Press Release Builder walks a user through the process of optimizing a press release for increased visibility in search results. The new tool complements Business Wire's EON eon Long span of geologic time. In formal usage, eons are the longest portions of geologic time (eras are the second-longest). Three eons are recognized: the Phanerozoic Eon (dating from the present back to the beginning of the Cambrian Period), the Proterozoic Eon, and the : Enhanced Online News services. Key Features of Press Release Builder Press Release Builder provides common-sense, PR 101 guidance for each section of a press release, but the heart of the tool lies within the press release optimization step. This feature instructs the user to enter keywords relevant to the press release, product or organization and then returns the daily search usage for these and other related words. The keywords selected from this comprehensive list then are used in the final optimization step where the tool highlights specific areas to add them based on industry best practices for keyword placement. "Selecting the best keywords to optimize a press release is both art and science," explained Laura Sturaitis, Senior Vice President, Media Services and Product Strategy. "Your press release must be readable and follow good writing standards but keywords must be strategically placed to maximize pickup by search engines." More Features of Press Release Builder Press Release Builder provides HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. formatting tools, including the ability to hyperlink words or phrases, apply font styles (e.g., bold, italics) and insert HTML tables. Stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. text and appropriately used links have been shown to enhance the search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden of a press release. Formatting also remains intact when distributed When distributed When issued. over Business Wire's NX delivery system. Work in Progress allows the user to save changes made while using Press Release Builder and can be used days, weeks or even months in advance of the press release distribution date. This feature is expected to be especially helpful to those who must route press releases, and any subsequent changes, through a review and approval process. Press Release Builder Use and Cost Press Release Builder is accessed within Business Wire Connect, the online application used by members to submit press releases and manage account information. There is no fee to Business Wire members to use this tool. About Business Wire Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services See Information Systems. , regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts. code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 30 bureaus in cities including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961. |
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