Business Wire Debuts Major Enhancements to its NewsTrak Access Report.New Measurement Data; Report Now Available for Two Years SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Business Wire today announced major enhancements to NewsTrak Access, a measurement report which provides Business Wire members with value-added information of some online activity for their press release. NewsTrak Access provides a summary of viewer interaction from BusinessWire.com and BusinessWire.com-hosted news pages, in addition to other sites for some portions of the report. The new report comprises of two viewer communities: Journalists registered with PressPass, an online service exclusively for members of the media; and a second section encompassing all registered users of BusinessWire.com as well as unregistered users and/or media. Key new additions to NewsTrak Access include: * Search Terms: The report has added search terms used to find the press release. This valuable information can be incorporated into future news releases to improve search optimization Search optimization may refer to:
* Referral Links: This new feature identifies web pages from which users clicked through to releases on the Business Wire site from other sites such as CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Money and Engadget. Additional data show returning visitors; that is, the percentage of viewers who have previously looked at a press release (on the Business Wire website) issued by the same company. * Link Report: This provides the number of clicks occurring on links in the news release text as submitted by the Business Wire member. * Social Media: If someone viewing the press release submits it to a social media site such as FaceBook or MySpace, NewsTrak Access will include these details. NewsTrak Access will continuously update for two years - a 2300% increase from the previous one month availability. The report is now better organized and includes more graphics and charts to better understand the information. "We are excited about the new features just added. We believe the new information will help our members better understand their online audience and empower them to tailor future communications to this interested group," said Senior Vice President of Marketing Thomas Becktold. "The NewsTrak Access report is just one of many services we regard as a critical tool in assisting our clients to meet their communication goals." The NewsTrak series of reports, comprising of NewsTrak Reach, NewsTrak Posting and NewsTrak Access, are included at no additional charge with most circuits when submitted via Business Wire Connect. About Business Wire Business Wire, a Berkshire Hathaway Berkshire Hathaway (NYSE: BRKA, NYSE: BRKB) is a conglomerate holding company headquartered in Omaha, Nebraska, U.S., that oversees and manages a number of subsidiary companies. company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services See Information Systems. , regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts. code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 31 bureaus in cities including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961. |
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