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Business Wire Bolsters Italian Presence by Entering into a Reciprocal Relationship with ANSA, Italy's Leading News Service.


ROME & NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Business Wire further strengthened its expansive European news distribution network today by announcing a reciprocal relationship with ANSA ANSA - Advanced Network Systems Architecture , Italy's largest and most prestigious news service.

Under the agreement, Business Wire's full-text news releases will be transmitted to ANSA subscribers, which includes media, government, corporate and others. ANSA has some 1,400 subscribers worldwide.

Business Wire's content also will be posted on a dedicated section of www.ansa.it, Italy's third largest real-time information portal. ANSA's website generated more than a half-billion page views in 2006, attracting millions of demographically desirable unique visitors each month.

ANSA is among the largest news agencies worldwide, with nearly 1,000 employees working in more than 100 bureaus worldwide in 74 countries. The agency's multimedia file includes some 2,000 daily news items transmitted in Italian, English, Spanish, Portuguese and Arabic.

ANSA also will serve as Business Wire's commercial representative in Italy. ANSA's sales team will proactively market Business Wire's global media and investor relations Investor relations

The process by which the corporation communicates with its investors.
 networks to Italian corporates, and other potential clients. Italy is the fourth largest economy in the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
.

"We are proud to be aligned with ANSA, which is widely regarded as the authoritative voice of Italy," said Cathy Baron Tamraz, Business Wire's president and chief executive officer. "ANSA buttresses our already powerful and robust European news distribution platform, clearly the class of the industry."

ANSA joins more than a dozen other major European news agencies that have opened their networks to Business Wire. In addition to Europe's leading national news services, Business Wire is the only commercial newswire that distributes via the respected European regional networks of Agence France-Presse and Associated Press.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
, XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML.  and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts.  code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz is president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 25, 2007
Words:460
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