Business Wire Beta Tests Multilingual Releases Via Its State-of-the-art 'NX' News Delivery Platform.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Business Wire will advance its state-of-the-art NX transmission technology to the next level with the simultaneous delivery of multilingual mul·ti·lin·gual adj. 1. Of, including, or expressed in several languages: a multilingual dictionary. 2. releases to major international news organizations and financial information providers, Cathy Baron Tamraz, president, announced today. NX -- Business Wire's proprietary, patent-pending NewsML-based delivery platform -- has set the news industry standard since it was launched in September 2003. Business Wire, for example, can deliver time-sensitive material news to market-moving news services 50 times faster than its largest competitor, providing actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information to the investment community with greater precision timing than any other service provider. With corporate transparency For other definitions of transparency, see . Corporate transparency is a form of radical transparency : The construct removing all barriers to - and facilitating of - free and easy public access to corporate, political and personal information and the laws, rules, social and disclosure reform becoming an important issue in key European and Asian financial markets, Business Wire has made the ability to transmit multilingual releases, simultaneously and in real-time, a top corporate priority. Reuters, Bloomberg and Dow Jones/vwd are among the leading news services that are part of the pilot project that begins next month. The inital phase of Business Wire's multilingual rollout includes German, French, Swedish, Spanish and Dutch; other languages will be added in secondary stages. Business Wire anticipates live production of its multilingual service in the second quarter. "As Business Wire continues it global expansion, it is critical that we have the ability to reach the news media, online services, financial information providers, and other key audiences with local-language releases in a real-time environment," noted Tamraz. "NX has served as Business Wire's reliable and secure communications backbone for the past 18 months, and it has become a key differentiator in the marketplace. Our imminent ability to simultaneously transmit in multiple languages clearly provides Business Wire with a major competitive edge in the commercial news industry and underscores our technology leadership." Business Wire has begun installing NX receivers in newsrooms throughout Europe and Asia. NX supplements Business Wire's expansive global media network, which includes leading international news organizations such as The Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. and Agence France-Presse Agence France-Presse (AFP) French cooperative news agency. Based in Paris, it has roots in the Bureau Havas, created in 1832, which in 1835 became the Agence Havas, the world's first true news agency. , and dozens of national news agencies and specialized news services. In addition to its advanced multilingual and multimedia capabilities, NX provides the following advantages: --(1) enhanced security, --(2) elimination of delays due to heavy copy volume, --(3) the use of metadata, allowing for greater searchability, --(4) and bidirectional The ability to move, transfer or transmit in both directions. communication between media recipients and Business Wire, validating receipt of every transmission. NX was conceived by Steve Messick, chief information officer, and was developed internally by the company's technical team. About Business Wire: Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Frankfurt, London, Stockholm, Brussels, Sydney and Tokyo offices, and reciprocal offices throughout the world. |
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