Business Wire Announces Exclusive Alliance With Hispanic PR Wire and Black PR Wire to Reach the Nation's Two Largest Minority Communities.Business Editors NOTE TO MEDIA: Logos are available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com SAN FRANCISCO--(BUSINESS WIRE)--Jan. 8, 2001 -- Twin Moves Strengthens BW's Strategic Distribution Channels to Key Vertical Markets At a Time When Multicultural mul·ti·cul·tur·al adj. 1. Of, relating to, or including several cultures. 2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture. Outreach is Becoming Vital Business Wire (BW) announced today that it has entered into exclusive news distribution agreements with Hispanic PR Wire (HPRW HPRW Hispanic PR Wire ) and Black PR Wire (BPRW), which provide the most targeted and comprehensive news distribution reaching the nation's two largest minority communities. Under the terms of the agreement, HPRW and BPRW will handle all of BW's Latino and Black-related news distributions effective immediately. Hispanic PR Wire and Black PR Wire will conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. work with Business Wire for all of their non-Hispanic and non-Black-related distributions. "The resources and talents of Hispanic PR Wire and Black PR Wire clearly put them in an entirely different league in their niche fields," said Cathy Baron Tamraz, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Business Wire. "This twin move further strengthens our strategic distribution channels to key vertical markets at a time when multicultural outreach has become increasingly vital to public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and investor relations Investor relations The process by which the corporation communicates with its investors. professionals and their clients." "We are super-charged to be joining the Business Wire family," said Manny Manny may refer to: In nobility:
Among the key advantages BW offers clients through HPRW and BPRW are: -- Targeted, category-specific distribution to Latino and Black electronic and print media outlets. -- A wide array of news distribution options that includes Hispanic national and regional (2-state) distribution as well as Black national, regional, Creole-language and even Caribbean media circuits. -- Comprehensive, niche distribution circuits that reach Hispanic as well as Black leaders and organizations nationwide. -- Stand-alone websites that are filled with news and resources that will benefit both media and marketers. HPRW's HispanicPRWire.com and BPRW's BlackPRWire.com are intuitive websites that have been designed for ease of use and navigation. -- Content sharing and distribution agreements with top Latino and Black portals as well as vertical sites. "Our partnership with Business Wire further enhances the level of effective media delivery service to our nation's African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. , Caribbean and Haitian consumers," states Bernadette Morris, President/CEO and Founder of Black PR Wire Inc. "We are delighted to join alliances and enhance our distributorship." About Business Wire Founded in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations executive, Business Wire delivers more news from more sources to more destinations than any other service in the world. With content from more than 17,000 organizations, including major U.S. corporations, Fortune 1000 and NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on companies, Business Wire remains the fastest-growing and largest independent commercial newswire in the world. The company electronically disseminates full-text news releases for public and investor relations professionals simultaneously to the news media, the Internet, online services and databases, and the investment community worldwide. Business Wire combines a brick-and-mortar foundation with the vision of an Internet company. With 26 U.S. bureaus, Business Wire's headquarters is in San Francisco. The company maintains an international hub in Brussels, Belgium, and has reciprocal offices worldwide. About Hispanic PR Wire Miami-based Hispanic PR Wire, Inc. (HPRW) is the premier newswire for the distribution of news releases and electronic messages to Latino reporters, marketers, social, political leaders and grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. organizations nationwide. To learn more about Hispanic PR Wire's services visit the company's website at www.HispanicPRWire.com or call toll free, 1-866-HPR-WIRE, Monday through Friday, 8:30 a.m. through 8 p.m. ET. About Black PR Wire Miami-based Black PR Wire, Inc. (BPRW) is the premier newswire for the distribution of press releases, video and audio news releases, and electronic messages to key Black reporters, writers, and influential grassroots, social and civic community leaders throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the Virgin Islands and the Caribbean. BPRW also provides specialized services including video/audio news releases, electronic messages and electronic newsletters. Services are also available to clients in English and Creole. To learn more about Black PR Wire's services, visit the corporate website at www.BlackPRWire.com or call toll free, 1-877-BlackPR, Monday through Friday, 8:30 a.m. through 8 p.m. ET. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photoblob.sh?pw.010801/bb6 |
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