Business Wire's New Public Policy News Services Unique In Reaching Reporters, Decision-Makers and the Public.WASHINGTON -- Business Wire's Public Policy Services Division today launched an array of specialized and unique distribution tools that are designed to help public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. communicators get their message out to key audiences, including the media, government decision-makers, the public that goes online to read news, bloggers and other influentials. Business Wire's Vice President for Public Policy Services, Danny Selnick, with more than 20 years of Washington experience in the newswire business, said, "Public affairs communicators in government, associations, unions and non-profits are telling us that they increasingly have challenges in 'breaking through' to reach key audiences. At the same time, those that are beginning to use our new services are reporting that they are getting greater visibility and better results." About the services: Business Wire offers the DC Capital Circuit and National and State Public Policy Circuits, which are based on nationwide relationships with the media. The use of AP technology in sending news releases to the media ensures the right reporters at the correct copy desk get the story. Business Wire's National Public Policy Circuit has the broadest reach to newsrooms and reporters covering issues of the day, while the DC Capital Circuit reaches hundreds of Washington-based newsrooms. Business Wire has created issues-focused trade lists to reach individual reporters by name that cover the Pentagon, the Pentagon, the, building accommodating the U.S. Dept. of Defense. Located in Arlington, Va., across the Potomac River from Washington, D.C., the Pentagon is a five-sided building consisting of five concentric pentagons connected to each other by corridors and covering White House, Congress, foreign affairs foreign affairs pl.n. Affairs concerning international relations and national interests in foreign countries. , sustainability and more. The State Policy Circuits are designed to get news not only to key media, but to newsrooms serving the local community. Additionally, the state circuits boast a comprehensive reach to radio and television stations that have newscasts. Public Policy Services are also designed to reach decision-makers and elected officials. The National Policy and DC Capital Circuits are part of the news systems of the Congress and the White House. Business Wire Public Policy Services will also deliver a release to the members of the House, Senate or even committees. State Policy Circuits reach decision-makers at the state level - including governors' offices and elected officials. "Decision-makers tell us that they want to receive news releases on breaking issues the same time as the media because it helps them to be better informed," said Selnick. "Because of the ability to reach thousands of online databases, search engines, news portals and more, Business Wire is one of the most effective mechanisms to reach the online community including the public, influentials and even bloggers." To learn more about our Public Policy Services go to www.businesswire.com and click on Products and Services/US Specialty Wires. About Business Wire Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services See Information Systems. , regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. The Business Wire news network is powered by its patented NX high-speed data platform and supports XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. and XBRL (EXtensible Business Reporting Language) A specification for publishing financial information in the XML format. It is designed to provide a standard set of XML tags for exchanging accounting information and financial statements between companies and analysts. code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Business Wire has 30 bureaus in cities including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. Cathy Baron Tamraz is president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion