Business Wire, American Society of Business Publication Editors Enter Into Reciprocal Agreement.Business/Photo Editors NOTE TO MEDIA: Multimedia assets available SAN FRANCISCO--(BUSINESS WIRE)--Oct. 28, 2002 Business Wire and the American Society of Business Publication Editors You can improve this article by adding links to related material, within the existing text. After links have been created, remove this message. For more information, see the . ASBPE American Society of Business Press Editors ) have entered into an exclusive cross-promotional marketing agreement, it was announced today. Under the reciprocal Bilateral; two-sided; mutual; interchanged. Reciprocal obligations are duties owed by one individual to another and vice versa. A reciprocal contract is one in which the parties enter into mutual agreements. relationship, ASBPE--the leading professional association for full-time and free-lance editors and writers employed in the business, trade, association and specialty press, and associated internet publications--will have access to Business Wire's media network to broadly publicize pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. publicize or -cise Verb [-cizing, -cized] its organizational news and activities. ASBPE, in turn, will promote the availability of Business Wire's sophisticated suite of free media services as a benefit of membership. Business Wire's Media Resource Center portfolio includes: -- BW PressPass: a customized newsfeed based upon personal news profiles; -- ExpertSource: a proprietary database of academic and industry experts; -- TradeShowNews.com: a centralized source of exhibitor news from leading shows and exhibitions worldwide; -- Newstream.com: multimedia news available in multiple technical formats; -- SurveySource: Business Wire's assistance in editorial polling projects gauging Corporate America's attitude on economic and industry tends; -- Co-Branding Opportunities: Real-time, industry-specific newsfeeds delivering spot news developments to media websites. "Business Wire's value as an editorial resource is magnified during these difficult economic times when editorial budgets and staffing are under intense management scrutiny," observed Lorry I. Lokey, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of Business Wire. "We're proud to be affiliated with ASBPE and to assist its members in their newsgathering news·gath·er·ing adj. Of, relating to, or involving the research and reportage of news: a worldwide newsgathering operation. news activities." "ASBPE has been providing benefits to business editors for almost forty years, but we're always interested in broadening our range of member benefits," explained Paul J. Heney, national president of ASBPE and senior editor of Hydraulics hydraulics, branch of engineering concerned mainly with moving liquids. The term is applied commonly to the study of the mechanical properties of water, other liquids, and even gases when the effects of compressibility are small. & Pneumatics pneu·mat·ics n. (used with a sing. verb) The study of the mechanical properties of air and other gases. pneumatics Noun magazine. "This partnership will give our members yet another way to work more efficiently, as well as gather the information they need more quickly." ABOUT BUSINESS WIRE: Business Wire was founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. Business Wire's multi-channel delivery network provides real-time, simultaneous access to key audiences--the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. The company electronically disseminates some 1,000 full-text news releases daily to the news media, the Internet, online services and databases, and the global investment community. Business Wire has network access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa. Business Wire has 26 U.S. offices, plus Frankfurt, London and Brussels offices, and reciprocal offices worldwide. ABOUT ASBPE: Based in Naperville, Ill., ASBPE (www.asbpe.org) is widely known for its annual Competition for Excellence in editorial, design, and online, as well as its annual business publication editorial conference. ASBPE currently has chapters in 15 cities, which host meetings and provide resources to editors at the local level. The society sponsors an annual scholarship for young editors, conducts salary surveys, and holds regional conferences. ASBPE's website features a popular job posting area, along with a members-only section. Unlike other magazine associations, ASBPE is a professional society exclusively for business publication editors. Its focus is to help editors develop skills, especially editorial management skills, that will enhance their performance and that will prepare them to play larger roles in their publishing organization. Note: Logos are available at URLs: http://www.businesswire.com/cgi-bin/photo.cgi?pw.102802/bb5 http://www.businesswire.com/cgi-bin/photo.cgi?pw.102802/bb5a |
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