Business Wire, American Society of Association Executives, Enter Into Marketing Agreement to Benefit ASAE's 24,000 Members.Business/Photo Editors NOTE TO MEDIA: Multimedia assets available ASAE ASAE American Society of Association Executives ASAE American Society of Agricultural Engineers (Society for Engineering in Agricultural, Food, and Biological Systems) ASAE Alkali-Sulfite-Anthraquinone-Ethanol 2002 The American Society of Association Executives The American Society of Association Executives (ASAE) is a non-profit professional organization for executive directors and executive vice presidents of professional societies both in the United States and abroad. ("ASAE"), a trade association representing some 12,000 associations, has designated Business Wire as its official wire service as part of a broad gauge broad gauge n. 1. A distance between the rails of a railroad track that is greater than the standard width of 56 1/2 inches (143.5 centimeters). 2. A locomotive, car, or railway line of this gauge. marketing agreement that includes tradeshow support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , media seminars and other programs that will benefit ASAE's 24,000 executive members, it was announced today. "Associations play an important role in American business and community life," observed Lorry Lokey, Business Wire's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , in making the announcement. "Effective communications is critical to the success of these organizations. Business Wire is proud to have been selected by ASAE, frequently called the association of associations, to serve as its link to the global media, as well as to meet the diverse communications needs of its members." Business Wire and ASAE will co-sponsor media seminars that will focus on developing successful media strategies to promote association objectives. Business Wire's close working relationship with leading editors nationwide will ensure prestigious panels at these planned events. The collaboration also calls for Business Wire's Trade Show division to provide support for the ASAE national conference in Colorado August 17-20. ABOUT BUSINESS WIRE: Business Wire was founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most executive. Business Wire's multi-channel distribution platform provides real-time, simultaneous access to key target audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers, and consumers. The company electronically disseminates some 1,000 full-text press releases daily to the news media, the Internet, online services and databases, and the global investment community. Business Wire has network access to some 60 international and national newswires, financial information providers, and web-based news services throughout Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa. Business Wire has 26 U.S. offices, plus offices in London, Frankfurt and Brussels, and reciprocal offices worldwide. ABOUT ASAE: ASAE, known as the association of associations, is considered the advocate for the non-profit sector. The society is dedicated to advancing the value of voluntary associations to society and supporting the professionalism of the individuals who lead them. Founded in 1920 as the American Trade Association Executives with 67 charter members, ASAE now has 24,000 individual members who manage leading trade, professional and philanthropic associations. ASAE represents approximately 12,000 associations and services more than 287 million people, companies worldwide and vendors. ASAE also offer products and services to the association community. Note: Logos are available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : URL: American Society of Association Executives logo: http://www.businesswire.com/cgi-bin/photo.cgi?pw.062802/bb1 Business Wire logo: http://www.businesswire.com/cgi-bin/photo.cgi?pw.062802/bb1a |
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