Business Week Names Direct Focus as No. 1 Hot Growth Company; Cites 3-Year Average Earnings Growth of 225%.Business Editors VANCOUVER Vancouver, city, Canada Vancouver, city (1991 pop. 471,844), SW British Columbia, Canada, on Burrard Inlet of the Strait of Georgia, opposite Vancouver Island and just N of the Wash. border. , Wash.--(BUSINESS WIRE)--May 23, 2000 Direct Focus, Inc. (Nasdaq:DFXI), a marketing company for fitness and healthy lifestyle products with a direct business model, today announced that Business Week has selected Direct Focus as No. 1 on its list of "Hot Growth Companies." To win a position on Business Week's list, a company must have excelled in three categories over the last three years: sales growth, earnings growth and return on invested capital. Direct Focus' three-year averages as of May 5, 2000, were 146% growth in sales, 225% growth in earnings and 54% return on invested capital. "We are very pleased to be recognized by Business Week as their top growth company of the last three years," said Brian Cook For other persons named Brian Cook, see Brian Cook (disambiguation). Brian Joshua Cook (born December 4, 1980 in Lincoln, Illinois) is a power forward for the Los Angeles Lakers of the National Basketball Association. , President and Chief Executive Officer. "Our sophisticated direct marketing model, combined with our powerful Nautlilus and Bowflex brands and growing eCommerce See e-commerce. sales, has resulted in record sales growth and profits. In coming years, we intend to continue to leverage our direct business model as we rollout new fitness and healthy lifestyle products. We are excited about the opportunities ahead." About Direct Focus, Inc. Direct Focus, Inc. is a leading marketing company for fitness and healthy lifestyle products with a sophisticated direct business model. The Company currently markets its Bowflex line of home fitness equipment and Nautilus nautilus, in zoology nautilus, cephalopod mollusk belonging to the sole surviving genus (Nautilus) of a subclass that flourished 200 million years ago, known as the nautiloids. Sleep Systems directly to consumers, using an effective combination of strong brand names, television advertising, Web sites, an extensive business intelligence database and integrated customer relationship management systems. The Company also sells its Nautilus commercial fitness equipment directly to health clubs and other institutions, and its Nautilus fitness accessories through retail athletic stores. The Company is headquartered in Vancouver, Washington
Vancouver, Washington is a city on the north bank of the Columbia River, in the state of Washington, USA. It is the county seat of Clark County. , and located on the Web at www.directfocusinc.com. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc anticipated revenues, net income, earnings and the development of the Company's products and services, including statements regarding its Nautilus business. Factors that could affect the Company's actual results include its reliance on a limited product line, market acceptance of its existing and future products and growth management challenges. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in the Company's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended December 31, 1999. |
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