Business Valuation Resources, Phillips Health, and HCPro launch new titles and services.

* Dr. Shannon Pratt, managing owner of Business Valuation Resources LLC, recently launched the Economic Outlook Update on its own after having published it since 2002 as a quarterly update included with Shannon Pratt's Business Valuation Update.

At the end of the four quarterly issues with the monthly newsletter, Economic Outlook Update was priced at $149 to subscribers of the parent newsletter and $225 to non-subscribers.

The eight-page quarterly economic report, aimed at business evaluation analysts, conveys permission to subscribers to include major sections in their business valuation reports--with attribution, of course.

BVR also publishes Business Valuation Library (www.BVLibrary.com), an online compilation of business valuation court cases, conference presentations, articles, and federal and state laws and regulations relating to business valuations. BVR also publishes transaction databases that include 80 items of information on several thousand merged and acquired private companies.

7412 S.W. Beaverton Hillside Hwy. #106,

Portland, OR 97225, 503-291-7963, fax [phone], www.BVResources.com

* Naturally Well Today is Phillips Health LLC's newest addition to its stable of a half-dozen consumer health newsletters. Editor of the new monthly is Marcus Laux, N.D., an internationally recognized natural health expert who will offer readers guidance on how to choose the best natural health expert who will offer readers guidance on how to choose the best natural medicines and naturopathic therapies to promote healing.

Dr. Laux will present detailed health solutions, including dietary and lifestyle factors that can contribute to longevity, optimism and overall well-being. He will review the latest scientific and clinical study results to help readers make decisions on all available modalities, from conventional to natural.

"I want to help my readers understand the whole story of natural health solutions, beyond the 30-second sound bites they hear on TV and radio," Dr. Laux said. "I want to give them the truth about nutritional supplements and therapies, share the scientific studies and guide them to those that are safe and effective."

Phillips Health, a Phillips International Inc. company, has made a mark for itself with its newsletters on "alternative, complementary, and natural health." Its subsidiary, Doctors' Preferred, sells vitamin and nutritional supplements marketed primarily through direct mail.

The revenue from Doctors' Preferred has outpaced that of the newsletters themselves.

7811 Montrose Road, Potamac, MD 20854, 301-340-7788, fax [phone], www.phillips.com

* When HCPro Inc. was acquired from its founders last winter in a management-led buyout, Mark Young of Citizens Bank, one of the financial sponsors in the transaction (and a member of NL/NL's Editorial Advisory Board), described the company as "a well-capitalized company for primarily organic growth but also for acquisitions and other types of expansion" (NL/NL 12/31/02).

HCPro has taken that expansion mandate in an interesting direction by forming HCPro Custom Publishing. "Pharmaceutical, biotechnology, medical device, and health care advertising firms can boost their product sales, increase brand awareness, and enhance marketing ROI, simply by tailoring or sponsoring HCPro's award-winning publications and content, or by using HCPro's content team to develop unique new publications or products," said Jim Miller, director of custom publishing.

The new division can create a wide variety of sales and marketing tools for pharmaceutical and health care companies, including:

* Monthly print newsletters, e-mail newsletters, books, videos, annual live audio conferences, annual off-site seminars, and online education courses (many with CE credits);

* Customized magazines, brochures, pamphlets, newsletters, books, signs, posters, flyers, and more;

* Training modules, videos, and online learning courses;

* E-mail newsletters going out to hundreds of thousands of health care professionals each week;

* Licensed health care regulatory and management content, written by HCPro's award-winning journalists;

* Sponsorship and marketing programs to test market products with HCPro's many segmented lists; and

* National seminars and audio conferences.

HCPro also just signed two five-year Federal Supply Schedule contracts with the U.S. General Services Administration (GSA). This partnership with the GSA designates HCPro as a preferred provider, allowing federal employees to easily purchase--at special pricing--HCPro's materials, newsletters, and books.

The company now plans to obtain a third GSA contract, known as MOBIS (Management, Organization and Business Improvement Services), for HCPro's consulting division, The Greeley Co., "A MOBIS schedule contract would be, for us, the third piece of the federal contracting puzzle," said HCPro CEO Bruce Guzowski.

HCPro Custom Publishing, 314 E. Browing Road, Bellmawr, NJ 08031, 856-931-8963, fax [phone], www.hcpro.com