Business Users Prefer Organic Search Results to Paid Listings.Business Editors ABERDEEN, Md.--(BUSINESS WIRE)--Dec. 16, 2003 A recent survey of business users and their search behavior conducted by WebAdvantage.net (http://www.webadvantage.net), a search engine marketing and interactive agency, reveals that members of the business community rely more heavily on organic search results than paid search listings. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the survey, 85 percent of the respondents claim to click on sponsored links less than 40% of all searches, but nearly half of the audience (49 percent) does not seem to know the difference between paid and unpaid listings. Unlike the consumer audience which has been found to not drill down past the first page of search results, 92 percent of WebAdvantage.net survey respondents say they continue past the first pages of search results with 36 percent asserting they drill beyond the fourth page of search results. When asked about the relevancy of search engine sponsored links and advertisements, business searchers responded that even when clicked on, paid links do not yield the best results. Seventy-eight percent of all respondents feel that they find the information that they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. less than 40 percent of the time through sponsored links, and the search engine business searches go to first is Google, which 66 percent of the respondents say they use most. The other top search engines among the business community include Yahoo (15.25 percent) and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). (7.8 percent). The survey, which was conducted between October 1st and 31st, polled 475 respondents and has an overall margin of error of 2.6 percent. A white paper with survey results can be accessed at http://www.webadvantage.net/news.cfm?news_category_id=1&&news_item_id= 140&&a=2 (Due to the length of this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. , it may be necessary to copy and paste To copy files from one location to another or to copy text and images from one document to another. All modern operating systems and applications have a copy and paste capability that is typically selected from an Edit menu. See cut and paste and Win Copy between windows. this hyperlink into your Internet browser's URL address field.) Founded in 1998, WebAdvantage.net is a private company that develops and implements results-driven, direct response strategies using the Internet. Its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
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