Business Service Management Required for Successful ITIL Adoption; Independent Research Firm tightly links BSM and ITIL Best Practices during recent Webcast.

MCLEAN, Va. -- Managed Objects, the Business Service Management (BSM) Company, announced today the exclusive highlights of a live webinar held on February 1, 2006 featuring Thomas Mendel from Forrester Research. The webcast stressed the need to implement BSM in conjunction with ITIL adoption to ensure success and maximum business value from ITIL efforts.

Over 500 registrants for the webcast validated that the ITIL adoption topic is top-of-mind for many enterprises today. In fact, according to Forrester Research, with in the past year ITIL adoption of $1B+ revenue companies has increased from 13% to 20% , with that number projected to grow to 60-70% by 2008.

The webcast, which aired live on February 1, 2006, featured special guest speaker Thomas Mendel, vice president and research director, Forrester, an internationally recognized authority on IT infrastructure and application management. "ITIL is the start, the end goal is BSM," said Mendel. "Enterprises can expect to realize 20-30% operations cost savings as result of the efficiencies gained from ITIL adoption. However, unless tied to a BSM implementation, enterprises will fail to realize the potential business value of running IT like a business."

"ITIL is an enabler - do not become obsessed with it," Mendel continued. "Only tools can provide effective automation so select tool(s) first, and then automate processes wherever possible. It's also critical that you measure your progress - define measurable process improvement criteria - and measure them before and after."

Other key webcast highlights cited by Mendel include:

--ITIL adoption is best approached in small pieces, focusing first on the enterprises top 1-2 key business services, the Key Performance Indicators (KPIs) for them and then use a 'Just-enough CMDB' approach to define the 50-100 infrastructure components that support those business services into a federated CMDB.

--Avoid the trap of tools proliferation in support of ITIL adoption. Enterprises really only need 3-5 tools (i.e. problem/incident management, change management, asset management/CMDB), with a BSM solution being key to integrating these key tools.

--Seamless integration, root cause and impact analysis are key differentiators when evaluating BSM solutions in support of your ITIL initiatives.

In a separate but related event, Managed Objects', Michele Hudnall, Director, Service Management, spoke on "Achieving BSM through ITIL Adoption" at the 10th Annual International IT Service Management Conference, Las Vegas, NV on February 15th, 2006.

The 10th Annual International IT Service Management Conference & Exhibition (www.pinkelephant.com) is the world's largest ITIL event. Host to IT professionals from five continents, there were a record 1400 attendees this year, up 50% from 2005. Over 400 attendees registered for Michele Hudnall's session on "Achieving BSM through ITIL Adoption".

In her session, Hudnall detailed how Managed Objects' BSM platform provides a comprehensive solution that can accelerate ITIL adoption. Key topics of interest discussed included how Managed Objects' BSM solution provides automated reconciliation of data sources, a Federated CMDB, automated metrics and monitoring, and a service perspective via business service views. She also discussed the importance of impact analysis, detection change, and faster Mean Time to Repair (MTTR) with root-cause analysis as it pertains to ITIL adoption.

For more information on Hudnall's session, visit www.pinkelephant.com or call [phone] (Outside the U.S. please call [phone]). For more information on how to listen to a recording of the Forrester Research webcast or obtain copies of the presentations, please email [e-mail].

About Managed Objects

Managed Objects is the Business Service Management Company. Business Service Management (BSM) aligns IT with the business by integrating network, system, application, end user, and business metric information into real-time business service dashboards. Through Managed Objects' BSM platform, companies effectively monitor, manage, and report on the services IT delivers to the business - services like online trading and e-commerce. Consistently acknowledged by the analyst community as best in class, Managed Objects has more BSM implementations in place than any other company. That is why AIB, Auchan, CSC, Credit Suisse, DISA, Fidelity Investments, JPMorganChase, NIH, Progress Energy, Reuters, TIAA-CREF and other global organizations rely on Managed Objects' BSM technology. For more information, visit www.managedobjects.com.