Business Rules Forum 2007 Set for October 21-25 in Orlando.

10(th) Annual International Conference is World's Largest Event Focused on Rules and Enterprise Decisioning; Call for Presentations Issued

BLAINE, Wash. -- The producers of the International Business Rules Forum[TM], the worldwide conference leader in the business rules industry, today announced the dates and venue for this year's Forum. The Business Rules Forum will be held October 21-25 at the Buena Vista Palace in Orlando, FL. Like last year, the Business Rules Forum 2007 will consist of several simultaneous events, including the Business Rules Forum and Rules Technology Summit conferences, and the RulesExpo product and vendor showcase. New this year will be Fun Labs, a program that enables attendees to test-drive the vendors' rule tools on laptops using facilitated case studies provided by the vendors.

Among the new themes for this year's Forum will be Operational Business Intelligence and BI 2.0, Business-Level Compliance and Governance, and SOA - Rules and Rule Technologies as Services. In addition, the 2007 event will continue to feature other critical topics that have been highlighted in prior years, including:

* Achieving Business Agility

* Dynamic Decision-Making

* Automated Decision Support

* Business Process Management (BPM)

* Revenue Enhancement and Cost Reduction

* Customer Satisfaction and Retention

* Strategic Competitive Advantages of the Rules Approach

The Business Rules Forum conferences bring together leading practitioners and vendors in the field to talk about what works and to provide attendees with a host of practical ideas they can put to use in their own companies. Among the industry sectors represented at this year's Conferences will be insurance, credit and lending, government, healthcare, utilities, manufacturing, consulting and technology.

"In today's competitive business climate, change is the only constant," said Ronald G. Ross, Conference co-chair. "Enterprises across many industries undergo change all the time - and at a faster pace every day. They enter new, dynamically-changing markets, or introduce new products or services, or respond to new customer demands or need to comply with new regulations. The rate of all this change puts incredible pressure on an organization's systems and procedures in order to keep up. Most enterprises would be really challenged if they had to run an agile enterprise without business rules. Rule techniques and technologies help enterprises make better decisions - the right decisions at the right times and in the right ways for both customers and the business. Our goal is to help our attendees leverage everything that enterprising decision management has to offer across their organizations, to gain a competitive edge."

"The 10th annual Business Rules Forum is THE place to present on best practices, proven solutions and new innovations for business rules and enterprising decisioning," commented Gladys S.W. Lam, Forum executive director, in issuing the call for presentations. "We bring together companies and experts from diverse industries to share their experiences. We welcome speaker submissions - at the Forum, our priority is always on real-life user experiences and break-though business solutions using rule techniques and tools." The speaker submission form is available on the Forum's Web site at www.businessrulesforum.com and the deadline for submission is Friday, March 23.

This year's Conferences will feature more than 50 sessions, including Pre-Conference Tutorials, keynote speakers plus special Post-Conference Sessions. The Conference sessions will include five tracks of highly informative presentations and panel discussions on what it takes to achieve success with business rules and enterprise decisioning. Senior technical and management speakers will be featured from government, consulting, standards groups and industry-leading vendor organizations.

About Business Rules Forum

Founded in 1997, the International Business Rules Forum is the conference of record for the business rules industry and organizations that use and develop enterprising decisioning tools and services. This year's 10th Forum, with its co-located conference the Rules Technology Summit, will be the world's largest single event focused exclusively on successfully using rules technology to build agile applications and high value-add business solutions. Major sponsors and endorsing organizations in prior years have included BlackboxIT, Business Rules Group (BRG), Corticon, Business Rule Solutions, LLC, CGI, EcomNets, Experian, Fair Isaac, Gensym, Haley Systems, ILOG, Inastrol, Innovations Softwaretechnologie, InScope Solutions, OMG, Pegasystems, RuleArts and RuleBurst. Media sponsors have included BPTrends, Business Rules Community, Tech Decisions for Insurance and Government Technology. The Business Rules Forum conferences will be held October 21-25 at the Buena Vista Palace in Orlando, FL. For more information, please visit www.businessrulesforum.com.

Business Rules Forum and Rules Technology Summit are trademarks of the Forum. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.