Business Roundtable Institute for Corporate Ethics Names Executive Director.

Business Editors/Education Writers

CHARLOTTESVILLE, Va.--(BUSINESS WIRE)--March 19, 2004

The Business Roundtable Institute for Corporate Ethics--a first-of-its-kind ethics center formed in partnership between the Business Roundtable and leading faculty from the country's top business schools--announced today that it has named Dean W. Krehmeyer as its first Executive Director. Krehmeyer will work closely with the Institute's distinguished Advisory Council and Academic Advisors to promote the development of a leading-edge program that includes state-of-the-art research, an executive level ethics curriculum, business ethics seminars and a compilation of best practices. He will be responsible for day-to-day management of the Institute which was launched in January 2004.

Darden Professor R. Edward Freeman, the Institute's Academic Director, hailed Krehmeyer's arrival as an important moment for Institute. "With the current awareness of business ethics there is a real opportunity for us to make a difference--to help put business and ethics together," said Freeman, "getting the right person to be the Institute's initial Executive Director was crucial."

Krehmeyer has extensive financial and management experience as a Certified Public Accountant and management consultant. Most recently, Krehmeyer was a Manager with A.T. Kearney, Inc., a global management consulting firm. Prior to that Krehmeyer was a Senior Accountant in Business Advisory & Assurance Services with Deloitte & Touche LLP.

Krehmeyer received his MBA from The Darden School, where he was awarded the William Michael Shermet Award for Academic Excellence. He also holds an M.S. in Accounting and B.S. in Commerce, both from the University of Virginia.

About the Business Roundtable Institute for Corporate Ethics

-- The Business Roundtable Institute for Corporate Ethics

(www.corporate-ethics.org) was launched in January 2004, and

is housed at the Darden Graduate School of Business

Administration at the University of Virginia. The Institute

will conduct research, create a leading-edge business ethics

curriculum, lead executive seminars on business ethics, and

develop best practices in corporate and business ethics.

-- The distinctive mission of the Institute is to draw upon

research and the nexus between the business and academic

worlds to provide practical, hands-on training to current and

emerging business leaders. The Institute has the direct

backing and participation of the 150 CEOs of the Business

Roundtable, an association of chief executives of America's

leading corporations.

-- The institute's Academic Advisors are composed of

highly-distinguished academics from the leading business

schools around the country. The Academic Advisors will be

actively involved in curriculum design, research, and

development and delivery of ethics programs, as well as

disseminating the work of the Institute at their respective

business schools.

-- The Institute's first research project will be a study to "Map

the Terrain" by surveying business leaders, academics, MBA

students, and the media to determine the most provocative and

immediate issues that need to be addressed.

More information on the Institute can be found at www.corporate-ethics.org.

Contact: Brian Moriarty [phone] - [e-mail].