Business Objects and IBM Launch E-Business Intelligence Profitability Seminar Series.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 26, 2001

Multi-City Tour Will Demonstrate How Companies Can Use E-Business

Intelligence For Profitability and Feature Customer Case Studies

Business Objects (Nasdaq:BOBJ), the world's leading provider of e-business intelligence (e-BI) solutions, today announced a seminar series with IBM to demonstrate how companies can leverage e-business intelligence solutions to turn information into knowledge into profit. The four-city tour will begin on March 1 in Santa Clara, Calif.

Attendees of the half-day sessions will learn how to leverage e-business intelligence to lower costs, increase revenues, and enhance customer service. The discussions will focus on how extranets and business intelligence technologies can maximize return-on-investment by improving operational efficiency, building win-win alliances with suppliers and distributors, and increasing a company's competitive advantage.

Executives from Business Objects and IBM will discuss how to cost-effectively implement an e-business intelligence strategy, how to offer customers a more personalized experience, and how to find value and revenue potential in unrealized places. In addition, executives from companies who have implemented e-BI solutions will be present including First of Omaha Merchant Processing and PlanetFeedback.com. They will discuss case studies demonstrating how business intelligence solutions have lowered operational costs, and increased revenue streams for their business.

"We are committed to providing customers with the best experience possible to help them be successful. Through the use of business intelligence capabilities from Business Objects integrated into First of Omaha Merchant Processing, our clients are improving their bottom-line and making more informed decisions for the future," said Nick Baxter, president of First of Omaha Merchant Processing. "Through customizable electronic reporting and data mining via the internet, we are assisting our customers in meeting their business needs. We are committed to setting new standards of product and service excellence within the payment processing industry, and Business Objects is assisting us in doing this."

"Many leading companies have made a major commitment to e-business solutions and technologies," said Alex Moissis, vice president of Americas marketing for Business Objects. "This seminar series will show attendees how to extend these solutions by including business intelligence capabilities to lower costs, increase revenues, and enhance customer loyalty."

"Consumer feedback is vital to companies wishing to improve their products or services, and build loyalty from their customers. Our BrandPulse(TM) business product coupled with Business Objects technology helps companies get a clearer picture of what their customers are saying about both themselves and their competitors," said Pete Blackshaw, CEO and Founder of PlanetFeedback.com. "Through the combination of technology and consumer feedback information, we are able to provide real-time consumer intelligence data to companies, including demographics, complaint-to-complaint ratios, and specific feedback category breakdowns."

Registration, Dates, and Locations

-- Thursday, March 1, Santa Clara, Calif., the Westin Santa Clara

-- Tuesday, March 6, Washington, DC, JW Marriott Hotel

-- Wednesday, March 7, New York, NY, New York Marriott

-- Thursday, March 8, Chicago, IL, O'Hare International Center

To register for the free Business Objects, IBM, andPlanetFeedback.com e-Business Profitability seminars, visit www.businessobjects.com/profitdaily, or call 1-800-527-0580.

About IBM

IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM is dedicated to helping customers, business partners, and developers across a wide range of industries leverage the power of the internet for e-business. More information about IBM is available at www.ibm.com.

About First of Omaha Merchant Processing

First of Omaha Merchant Processing is a premier payment processor specializing in providing service to both the traditional and Internet marketing industry, as well as the traditional face to face card acceptance market. First of Omaha provides financial management and payment processing solutions for large and small retailers, restaurants, lodging merchants, petroleum marketers, associations/franchise groups, and banks in both the business to consumer and business to business marketplaces. Known for superior customer service, First of Omaha specializes in providing clients the latest in card processing technologies. Through development of a diversified product line, First of Omaha has become a leader in the merchant processing industry, assisting clients in the reduction of chargebacks and fraud.

About PlanetFeedback.com

Founded in October 1999, PlanetFeedback.com is the leading online customer feedback service. Its web site, www.planetfeedback.com, was launched in February 2000, and currently generates approximately 10,000 letters per week. It is the only consumer feedback site with both TRUSTe and BBBOnLine privacy certification. PlanetFeedback.com also offers services that help businesses better understand and respond to consumer needs. PlanetFeedback.com's business services product, BrandPulse(TM), provides deep analytics for companies around customer satisfaction, and the "virality" (word of mouth behavior) of consumers who send company feedback via the web. Consumers can reach PlanetFeedback.com through its home page or through over 900 Web sites, including CNNfn.com, Epinions.com, Oxygen.com, and many others.

About Business Objects

Business Objects is the world's leading provider of e-business intelligence (e-BI) solutions. The company coined the term e-business intelligence in 1998 to describe the intersection of business intelligence and the internet. Using e-business intelligence, organizations can access, analyze, and share information in intranet, extranet, and e-business environments. In intranets, the company's products provide employees with information to make better business decisions, and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000. In the extranet environment, the company is pioneering the use of e-BI in applications that allow organizations to build stronger relationships by linking customers, partners, and suppliers via the internet. In addition, the company's products can improve the performance of an e-business by providing reporting and analysis against the ever-expanding amount of transaction and profile data that is collected each day throughout the world wide web.

Founded in 1990, Business Objects pioneered the modern business intelligence industry by inventing and patenting a "semantic layer" that insulates users from the technical complexity of database systems. Today, the company has over 12,400 customers in more than 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris: code SICOVAM 12074, and included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com.

Note to Editors: BusinessObjects is a trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated.