Business Objects and DataInsight Deliver e-Business Intelligence for Online Marketing.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 8, 2000

DataInsight to Resell Business Objects Software

as Part of Marketing Information Management Solution

Business Objects (Nasdaq:BOBJ), the world's leading provider of e-business intelligence (e-BI) solutions, today announced a worldwide agreement to integrate products with DataInsight(SM). DataInsight, an online and offline database marketing systems provider for the new economy, offers business users the insight to produce and manage powerful marketing campaigns.

DataInsight develops database systems for managing Internet traffic and customer marketing data. It will resell BusinessObjects(TM) and WebIntelligence(R) together with its flagship marketing campaign management product, GeneVista(TM). GeneVista automates the marketing campaign process so users can define and target individuals, capture promotion history, and measure results within a relational, scaleable, and flexible environment. GeneVista is incorporated into DataInsight's Internet relationship management system, eVista(TM). The eVista system allows businesses to market specifically to individual customers through advanced campaign management features supported by the collection and transformation of complex web server and e-commerce data.

Customers using GeneVista with the full-client BusinessObjects and thin-client WebIntelligence receive best-of-breed e-business intelligence for comprehensive marketing campaign analysis. The joint offering runs on Oracle 8.

&uot;Integrating Business Objects tools with GeneVista gives marketing professionals a deep-rooted competitive edge,&uot; said Steve Helle, founder and CEO of DataInsight. &uot;Traditional solutions for Internet-based companies don't offer the ability to capture the customer at the individual level, and then go a step further to make that actionable with campaign management. We're excited to offer our customers an automated marketing process together with a complete set of industry-leading e-BI tools that will enable them to produce more accurate marketing campaigns and materials.&uot;

&uot;The explosive growth of e-business marketing is prompting many companies to invest for the first time in different means of reaching their prospects and customers via the web,&uot; said Bill Robinson, vice president of North American channels at Business Objects. &uot;Our partnership with DataInsight will give companies performing online and offline marketing the opportunity to conduct powerful return-on-investment analyses of their marketing campaigns.&uot;

About DataInsight

Colorado-based DataInsight offers companies a better connection to their customers through both online and offline relationship management systems and strategic consulting services. DataInsight provides its clients with a competitive advantage by maximizing their return on investment with database marketing tools. DataInsight clients include catalog companies, the financial services industry, telecommunications companies, retail businesses, direct e-mail companies, Internet marketing and advertising firms, application service providers, and data providers.

DataInsight designs, develops, and maintains integrated database marketing systems that facilitate better decision-making and allow one-to-one interaction with the customer. By integrating customer information gained from both online and offline sources, DataInsight adds power and depth to new economy marketing campaigns.

DataInsight may be reached by phone at 303/215-9600 or on the world wide web at http://www.data-insight.com.

About Business Objects

Business Objects is the world's leading provider of e-business intelligence (e-BI) solutions. Using e-business intelligence, organizations can access, analyze, and share information in intranet, extranet, and e-business environments. In intranets, the company's products provide employees with information to make better business decisions, and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000. In the extranet environment, the company is pioneering the use of e-BI in applications that allow organizations to build stronger relationships by linking customers, partners, and suppliers via the Internet. In addition, the company's products can improve the performance of an e-business by providing reporting and analysis against the ever-expanding amount of transaction and profile data that is collected each day throughout the world wide web.

Founded in 1990, Business Objects pioneered the modern business intelligence industry by inventing and patenting a &uot;semantic layer&uot; that insulates users from the technical complexity of database systems. Today, the company has sold more than 1,680,000 licenses to over 9,700 organizations in more than 80 countries. The company's stock is publicly traded under the ticker symbols Nasdaq: BOBJ and PARIS BOURSE: code SICOVAM 12074. Business Objects can be reached at 408/953-6000 and www.businessobjects.com.

Note to Editors: BusinessObjects is a trademark of Business Objects SA. WebIntelligence is a registered trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated.

A full-text copy of this announcement may be obtained by calling the Company's fax retrieval line at 800-414-2114 and selecting option &uot;two.&uot; The announcement may also be downloaded from the web; access http://www.businesswire.com/cnn and search on &uot;Business Objects.&uot; Business Objects product inquiries should contact 800-527-0580.