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Business Objects and Ascential Software Sign Strategic Reseller Agreements.


Business Editors/High-Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--July 10, 2001

Cross Licensing Agreements Offer Business Objects Customers

A Robust Data Integration Solution; Ascential Customers

Can Purchase Leading Business Intelligence Products

Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of business intelligence (BI) solutions, and Ascential(TM) Software Corporation (Nasdaq:ASCL ASCL Alternate Smart Card Logon
ASCL Advanced Sonobuoy Communications/Command Link
ASCL Application Standard Component Library
), the leading provider of Information Asset Management solutions, announced today that the two companies have signed strategic reseller agreements. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the terms of the agreements, Business Objects will integrate with and resell Ascential's industry-leading DataStage(R) data integration platform with the BusinessObjects(TM) Application Foundation, the new analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution.  framework announced today from Business Objects. In addition, Ascential will integrate with and resell BusinessObjects and WebIntelligence(R) with Ascential's DataStage, Axielle(TM) portal infrastructure, and WebSuccess(TM) clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web.  analysis solution.

Business Objects and Ascential share a strong history of working together in sales and marketing efforts, and collaborating to provide solutions to joint customers. Today's announcement further solidifies this relationship, and

allows the two companies to further expand into new markets.

"As business intelligence and analytic applications become more complex and mission critical, it is important to have rock solid partnerships with key vendors," said Mark Tice, group vice president of global alliances at Business Objects. "We are pleased to sign these reseller agreements with Ascential Software, as our joint customers will benefit from a more efficient sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , and solutions that are integrated and easy to deploy. In particular, by offering our business intelligence solutions to their customers, Ascential will benefit from our market leading technology."

"Ascential Software and Business Objects share a common vision of providing customers with access to a wide variety of corporate information through a unified set of enterprise-scale business intelligence solutions," said Daniel Sapir, vice president of business development for Ascential Software. "With our combined solution we have the technology to make this vision a reality. We welcome Business Objects decision to choose Ascential Software as its strategic ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems.  vendor, and look forward to continued success in helping clients achieve real business improvement through better information asset management."

Business Objects and Ascential Working Together

Integrating DataStage enables Business Objects to offer its customers the ability to easily access and extract enterprise data from any source seamlessly through BusinessObjects Application Foundation. The various data sources include enterprise applications, XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 or e-business data, web and email logs, flat files, and mainframes. Additionally, DataStage's MetaBroker allows companies to manage and bi-directionally exchange meta data within their business intelligence environment.

By integrating and reselling the industry-leading business intelligence solutions from Business Objects, Ascential can now offer its customers the ability to access, analyze, and share corporate information across the enterprise.

About Business Objects

Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.

The company's products include BusinessObjects 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects Analytics, an integrated suite of enterprise analytic applications.

Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer Semantic Layer

The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product,
" that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications.

Business Objects has more than 13,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 Nasdaq: BOBJ and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange.  (Sicovam code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel)
SBF Small Block Ford (automotive engine)
SBF Single Black Female
SBF Société des Bourses Francaises
 120 and IT CAC See Consumer Advisory Council.  50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.

About Ascential Software Corporation

Ascential Software Corporation is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, MA, Ascential has offices worldwide and supports more than 1,800 customers in such industries as telecommunications, insurance, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, healthcare, media/entertainment and retail. More information on Ascential Software can be found on the Web at http://www.ascentialsoftware.com.

Notes to Editors:

BusinessObjects is a trademark of Business Objects SA. WebIntelligence is a registered trademark of Business Objects SA.

A full-text copy of this announcement may be downloaded from the web; access http://www.businesswire.com/cnn and search on "Business Objects." Business Objects product inquiries should contact 800-527-0580.

Ascential, Axielle, DataStage and WebSuccess are trademarks of Ascential Software Corporation or its affiliates and may be registered in other jurisdictions.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUFR
Date:Jul 10, 2001
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