Business Objects Wins OEM Deal With NuEdge Systems for Analytic Applications.Business Editors/High-Tech Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 27, 2001 New Agreement to Provide NuEdge Customers With Ability to Increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of Marketing Initiatives Through BusinessObjects(TM) Application Foundation Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of business intelligence (BI) solutions, today announced it has signed an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreement with NuEdge Systems, one of the largest providers of marketing automation-based customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions. NuEdge Systems will use BusinessObjects(TM) Application Foundation to develop NuEdge Customer Miner, an advanced analytic application, as part of its marketing and campaign management suite. The agreement will give NuEdge Systems' retail, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , and catalog customers unprecedented ability to identify, segment, and target customers with offers and promotions they are most likely to respond to. As part of the agreement, NuEdge Systems will sell NuEdge Customer Miner as the analytic component to NuEdge Campaign Manager, the company's flagship software for creating, implementing, and evaluating individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. marketing campaigns. Together, Business Objects and NuEdge Systems will provide customers with a complete application offering unlimited segmentation, deep analytical processes, and state-of-the-art campaign analysis, which will all deliver optimal return on marketing initiatives. After evaluating several competing BI offerings, NuEdge Systems found BusinessObjects Application Foundation to be the only analytic application framework with an open, scalable, non-proprietary solution that was also easy to use for non-technical business users. BusinessObjects Application Foundation will give NuEdge Systems' customers access to one of the industry's most advanced analytic solutions, including powerful engines such as set-based and time series analysis. "Our customers are increasingly recognizing the value of deep, detailed data analysis in driving their initiatives to increase ROI and lifetime value. We are excited to extend our offering for next-generation analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. to meet their needs," said Donald W. Layden, Jr., chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of NuEdge Systems. "Our agreement with Business Objects to combine the industry's most advanced analytic and marketing automation applications will position us to successfully address the convergence of marketing analysis and execution, well ahead of the competition." "Business Objects Analytics bridge the gap between traditional BI tools and advanced data mining. For the first time business users can have the power of analytics combined with the ease of use of BI tools," said Charles Nicholls, group vice president of the analytic applications division for Business Objects. "Application Foundation will enable NuEdge Systems' customers to quickly identify and track customer-related trends and convert that information into actionable data, quickly and efficiently to increase profitability." NuEdge Systems is also a charter member of the Business Objects Customer Relationship Management (CRM) Partner Initiative. The initiative is designed to allow application providers, consulting companies Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , and software vendors that work with Business Objects to provide mutual clients with complete customer analysis capabilities for the enterprise. For more information, please visit: www.nuedgesystems.com. About BusinessObjects Application Foundation BusinessObjects Application Foundation is an analytic application framework for developing integrated enterprise analytic applications. Using Application Foundation, customers can pursue a "build and buy" analytic applications strategy, buying certain applications off the shelf, building others, and having them work all together. Pre-packaged analytic applications offer the advantages of faster time to deployment, faster return on investment, and packaged best-practice analytics. Custom analytic applications offer the ability to provide sustainable competitive advantage and to solve business problems highly specific to a particular company or industry. For more information, please visit: www.businessobjects.com/applications. About NuEdge Systems NuEdge Systems is a leading provider of fully integrated customer relationship management solutions for marketing automation. The company provides software, value-added consulting services and production management systems to customer-oriented businesses of all kinds that need to rapidly launch, measure, and refine customized marketing initiatives to maintain market leadership. The solution, NuEdge Suite, lets these businesses build individualized relationships with customers to drive satisfaction, loyalty, and ultimately increase the bottom line. Its NuEdge Campaign Manager is used by major companies to increase customer share of wallet Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers. with individualized marketing campaigns based on past transactions, while the NuEdge Customer Miner helps business analysts parse customer information in thousands of ways to facilitate business-critical decisions, such as product, service and channel development and pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. . Clients include AmSouth Bank, Compaq, Sears Canada Sears Canada Inc. TSX: SCC (more commonly referred to as "Sears") is a retailer, headquartered in Toronto, Ontario, that operates in all provinces and territories across Canada with a network of 188 corporate stores, 180 dealer stores, 67 home improvement showrooms, 112 Sears and Whirlpool. The company, founded in 1989, has more than 130 employees and is based in Milwaukee, Wis. with an office in Denver, Colo. It can be reached at www.nuedgesystems.com. About Business Objects Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings. The company's products include BusinessObjects 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects Analytics, an integrated suite of enterprise analytic applications. Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer Semantic Layer The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product, " that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications. Business Objects has more than 13,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors NASDAQ: BOBJ and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. (Sicovam code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel) SBF Small Block Ford (automotive engine) SBF Single Black Female SBF Société des Bourses Francaises 120 and IT CAC See Consumer Advisory Council. 50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com. Note to Editors: BusinessObjects is a trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated. |
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