Business Objects Strengthens Latin American Focus With Appointment of Tomas Helou to Vice President, Latin America.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--March 6, 2002 New Role Emphasizes Strategic Value of Business Intelligence in Latin American Region Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of business intelligence (BI) solutions, today announced that it has named Tomas Helou to the position of vice president, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Reporting to Jon Temple, senior vice president and general manager of Business Objects Americas, Helou will focus on building a strong team to serve the emerging business intelligence market in Latin America. Business Objects has been present in Latin America since 1996, and opened a Brazilian subsidiary in June 2001. The company's presence in the region has grown significantly over the last few years, with new customers in several key industries, including Banamex, Bradesco, Caixa Economica Federal, Intellig, Itau Seguros, Orbitall, Petroleos de Mexico, Telefonica, and TELMEX TELMEX Telefonos de Mexico . The appointment of Helou signifies the company's strengthened focus on Latin America, as the adoption of business intelligence as a strategic asset continues to increase in the region. Helou brings to Business Objects a proven track record for success in Latin America. Prior to Business Objects Helou worked for MRO software MRO Software, Inc. - formerly known as PSDI, was a software firm based in Bedford, Massachusetts, which published Maximo, the top-selling Enterprise Asset Management system in the market. , a leading provider of e-business solutions for asset-intensive companies, where he oversaw o·ver·saw v. Past tense of oversee. 150% growth per year. Helou has also held director of sales and marketing positions at both Baan and PeopleSoft. "We are very pleased to have Tomas Helou join Business Objects, and the opportunity we have to expand our presence in Latin America," said Jon Temple, senior vice president and general manager for Business Objects Americas. "Latin America is a vital and rising player in the interconnected world economy. As such, business intelligence will play a key role in helping companies in the region leverage information to improve customer relationships, cut costs, and remain competitive. Helou's leadership and experience in building successful operations in Latin America will help us achieve our goal of making business intelligence a key strategic initiative for businesses throughout the region." "I am excited to join Business Objects, the market leader in business intelligence," said Tomas Helou, vice president, Latin America at Business Objects. "It is a wonderful opportunity -- Business Objects is a company with great momentum and vision, and Latin American businesses are now ready to take advantage of the power of business intelligence. I look forward to building a winning team for Business Objects." About Business Objects Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings. The company's products include BusinessObjects(TM) 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects(TM) Analytics, an integrated suite of enterprise analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. . Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer Semantic Layer The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product, " that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications. Business Objects has more than 15,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors Nasdaq:BOBJ and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. (Sicovam code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel) SBF Small Block Ford (automotive engine) SBF Single Black Female SBF Société des Bourses Francaises 120 and IT CAC See Consumer Advisory Council. 50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com. Note to Editors: Other company and product names may be trademarks of the respective companies with which they are associated. A full-text copy may be downloaded from the web; access http://www.businesswire.com/cnn and search on "Business Objects." Business Objects product inquiries should contact 800/527-0580. |
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