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Business Objects Selects Idiom to Support Global Business Growth With Centralized Translation and Localization Software Platform.


WALTHAM, Mass. -- Business Intelligence Leader Looks to Idiom WorldServer to Accelerate Delivery of New Website Content and Product Materials to International Partners and Customers

First Joint Customer Under Idiom/XMetaL Partnership

Idiom(R) Technologies, Inc. (Idiom), the leading independent provider of scalable software solutions for accelerating and optimizing globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 initiatives, today announced that Business Objects, the world's leading provider of business intelligence (BI) solutions, has selected the Idiom WorldServer(TM) globalization platform integrated with XMetaL to improve performance and time-to-market for translated and localized content across the company. WorldServer was selected for its ease-of-integration with Interwoven in·ter·weave  
v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves

v.tr.
1. To weave together.

2. To blend together; intermix.

v.intr.
 TeamSite Web Content Management software, centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 translation memory and terminology management capabilities, and ability to ensure brand integrity and consistent messaging with Business Objects' partners and customers around the world. XMetaL was chosen for its best in class support of the Darwin Information Typing Architecture The Darwin Information Typing Architecture (DITA) is an XML-based architecture for authoring, producing, and delivering technical information.

The name of the architecture can be explained as follows:
Darwin
 (DITA) XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 standard.

"As Business Objects continues to grow worldwide, we are focused on streamlining localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n.  efforts and also maintaining the consistency of our brand globally throughout all external communication," said Paul Brownsey, localization manager at Business Objects. "Idiom WorldServer is a solid software platform with proven translation memory and business process automation features that will help improve team productivity and content quality, while decreasing time-to-market."

Expanding Business Objects' Reach with Global Partners and Customers

Business Objects will first leverage WorldServer for content localization associated with the company's global websites. Business Objects currently offers access to product and service information in 13 languages. Currently, all content published on Business Objects' website runs through Interwoven TeamSite. WorldServer is able to detect changes within the Web Content Management system and ensure those changes are accurately translated, context is maintained and updates are rapidly deployed to the appropriate pages.

WorldServer will also be used for translation and localization of Business Objects' technical documentation in support of new product launches and expanded adoption of its business intelligence solutions in new markets. Business Objects currently provides documentation in 10 languages and needs to be able to add new languages easily. By reducing time-to-market of multilingual content, WorldServer will help Business Objects accelerate localizing content related to product launches.

Business Objects is also leveraging DITA XML authoring capabilities from Idiom partner XMetaL, a Justsystems company and the global leader in XML content creation and collaboration solutions. Business Objects is the first joint customer for Idiom and XMetaL, and this news underscores the early success of their partnership.

Through integration with XMetaL Author DITA Edition, WorldServer will also aid Business Objects' migration from SGML SGML
 in full Standard Generalized Markup Language

Markup language for organizing and tagging elements of a document, including headings, paragraphs, tables, and graphics.
 to a topic-based approach that includes user documentation production and management. With its support of the DITA standard, XMetaL and WorldServer will help Business Objects reuse content and publish documentation in a number of formats including PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. , HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 and online help, which can then be released on product CDs, the printed page or extranet support sites. Use of WorldServer can be expanded to support localization of software user interfaces as well as training and services support materials such as whitepapers and knowledgebase articles.

"The robust functionality of WorldServer will help Business Objects address its globalization needs today, and into the future. Idiom understands Business Objects' globalization objectives and the importance of achieving productivity goals, without sacrificing quality," said Dave Rosenlund, vice president, marketing and new business development, Idiom Technologies. "The ability of WorldServer to provide valuable translation memory and process automation capabilities, while maintaining and nurturing brand values, makes Idiom a strategic globalization partner that is deeply committed to helping its customers succeed."

"Business Objects' decision to adopt DITA addresses their need to reuse content and publish efficiently in multiple output formats," said Paul Wlodarczyk, vice president of content lifecycle solutions at Justsystems. "Authoring and managing content as DITA topics helps Business Objects to reuse their multilingual content, needing to translate only net new content, then rendering it into multiple output formats."

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company, with more than 39,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization See information visualization.  software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ BOBJ Business Objects SA ) and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange.  (ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. : FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

About Idiom Technologies, Inc.

Idiom(R) Technologies optimizes the globalization supply chain by aligning global enterprises, language service providers and translators. Award-winning WorldServer(TM) software solutions expand market reach and accelerate multilingual communication with a proven platform for automating translation and localization processes.

Idiom works with global organizations including Adobe, Autodesk, Continental Airlines, eBay, Mattel and Travelocity to cost-effectively translate global websites and applications, streamline software localization and delivery, and speed time-to-market for international product documentation. Idiom also partners with consulting firms, systems integrators and technology vendors to help customers achieve high-quality results and maximize existing enterprise infrastructure.

Idiom is headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , with offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and in Europe. To learn more please visit http://www.idiominc.com or call +1 781-464-6000.

About XMetaL, a Justsystems Company

XMetaL(R) provides the world's leading XML content creation and collaboration solutions, advancing the goals of globally-focused, customer-driven organizations. XMetaL's family of software and services enables your company to create, share, reuse, and deliver content more quickly and cost-effectively, across all customer channels, from sales, marketing, and customer service, to training and technical support.

Visit www.xmetal.com to learn how leading brands such as Cisco, Daimler Chrysler, HP, Kodak, Microsoft, Philips, RIM, Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest.
Southwest Airlines Co.
, Sybase, Symantec, Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 and USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
 use XMetaL to bring products and services to market faster, with greater accuracy, and at lower cost.

Idiom and WorldServer are trademarks, or registered trademarks of Idiom Technologies, Inc. All other brand names, product names, or trademarks belong to their respective holders.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 15, 2006
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