Business Objects Names Marge Breya Senior Vice President and Chief Marketing Officer.Seasoned Industry Veteran to Lead Marketing Organization as Company Executes on Growth Strategy SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. & PARIS Paris, in Greek mythology Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt. -- Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA )(Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today announced that Marge Breya, 45, has been appointed senior vice president and chief marketing officer. In this position, Breya will lead the global marketing team and play an important role in developing and communicating the company's vision and strategy, and establishing its brand value proposition. In addition, Breya will manage the company's product line businesses, including the enterprise information management, core business intelligence, and mid-market teams. Breya will report to John Schwarz —John F. Schwarz is the name of:
Breya brings more than 20 years of technology marketing management experience to Business Objects, and has been an important contributor to the success of some of the most well known companies in technology, including BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . Most recently, Breya served as the senior vice president and chief marketing officer of BEA Systems. In her role there, she was responsible for all aspects of BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. marketing operations worldwide, including launching the company's Think liquid branding campaign, executing on the BEA go-to-market strategy, evolving corporate strategy, and coordinating all elements of an integrated, global marketing program. Prior to BEA, Breya was senior vice president, marketing for the global sales operations, at Sun Microsystems, where she was responsible for generating demand for Sun's products, solutions, and services and for growing Sun's market share worldwide through customized business solutions and integrated field programs. "Marge is a proven industry executive with a track record of setting business strategy and building the brand value that enable achieving market objectives at successful, global high technology companies," said John Schwarz, CEO of Business Objects. "We look forward to Marge's dynamic leadership as she helps Business Objects continue to widen its lead in the rapidly growing and evolving business intelligence market. Our customers are looking to us to enable them to transform the way they work through the use of intelligent information. Marge will have the responsibility to lead the process of translating this vision into a business reality." "This is the perfect time to join Business Objects and lead both the global marketing organization and the newly created product line teams," said Marge Breya, chief marketing officer at Business Objects. "With over 39,000 customers and a clear leadership position in the business intelligence market, we are in a great shape to build on our momentum as we move in to next year. I look forward to working with my colleagues at Business Objects as we continue to set the agenda for the business intelligence market and accelerate our company's growth." About Business Objects Business Objects is the world's leading business intelligence (BI) software company, with more than 39,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects[TM] XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization See information visualization. software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects. Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com. The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other names mentioned herein may be trademarks of their respective owners. |
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