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Business Objects Named Top Business Intelligence Vendor by Consumer Goods Industry for Second Year in a Row.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. & PARIS Paris, in Greek mythology
Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt.
 -- Consumer Goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 Executives Ranked Business Objects Ahead of Other BI and Applications Vendors Based on Overall Experiences With the Technology

Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ) (Euronext Paris ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C.  code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today announced that for the second year in a row, it is the top choice for business intelligence by companies in the consumer goods industry, according to an annual survey of readers conducted by Consumer Goods Technology (CGT CGT Capital Gains Tax
CGT Confédération Générale du Travail (French Labor Union)
CGT Confederación General del Trabajo (Spanish: Federation of Trade Unions) 
). Readers considered dozens of vendors based on their actual experience with BI products and once again ranked Business Objects ahead of Cognos, SAP, SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. , Microsoft, Oracle, and MicroStrategy, among others. The article appears in the current issue of CGT, available in print and online at www.consumergoods.com.

A third party research firm handled the voting procedures, asking consumer goods executives to identify the technology vendors they currently use, and rank their customer experience using each product. Technology categories on the ballot included: RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. , Trade Promotions, Enterprise Resource Planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
, Data Synchronization, Customer Relationship Management, Business Intelligence, and more.

In the article on the Readers' Choice Awards, Tim Clark, CGT's editor-in-chief, states: "The ability to offer more insight to more action is why Business Objects ranked No.1 with the readers of CGT. In November, the company unleashed Crystal Xcelsius(TM), which allows users to turn ordinary Excel spreadsheets into interactive visual analytics. Business Objects also unveiled its Intelligent Question(TM) offering this year, which claims to bring BI to every worker -- regardless of technical skill or job title."

"This recognition validates the success we're experiencing in the consumer packaged goods (CPG CPG

central pattern generators.
) market, as well as our strategy to provide consumer goods companies with the most comprehensive solutions and targeted BI platform in the industry," said Russ Hill, director of worldwide retail and consumer packaged goods industry marketing at Business Objects. "As the use of business intelligence in the CPG industry continues to increase, Business Objects has become the vendor of choice for companies looking to improve margins, sales, marketing, and trade promotion management, as well as for optimizing supply chain and category management functions. The CPG industry is a key market for Business Objects, and we are excited that the readers of Consumer Goods Technology have recognized our leadership for the second straight year."

For more information on Business Objects solutions for the consumer packaged goods industry, please visit http://www.businessobjects.com/cpg/.

About Consumer Goods Technology

CG Executives rely on Consumer Goods Technology magazine to demonstrate how information technologies improve business performance and help generate greater responsiveness, productivity, and competitive advantage. Through each issue of Consumer Goods Technology and its exclusive research and other topical supplements, readers learn how to gain market share in their B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 and B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B.  operations, stay competitive, understand the needs of customers and supplies, and pull more value from their supply chains.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports(R), the industry standard for enterprise reporting. Business Objects has also built the industry's strongest and most diverse partner community, and the company offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2006
Words:676
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