Business Objects Launches Ithena, Inc.; New Subsidiary Defines First e-customer Intelligence Analytic Application.Business Editors &High-Tech Writers Demo 2000 INDIAN WELLS Indian Wells may refer to:
Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of e-business intelligence (e-BI) solutions, today launched a new wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , called Ithena(TM) Inc., which has been formed to focus exclusively on the development, marketing, and sales of e-customer intelligence(TM) analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. . Using e-customer intelligence, companies can better understand and exploit changes in customer behavior in real time, helping them to maximize the value of customer relationships, and increase both customer revenue and profitability over time. Using Ithena's analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. application, organizations will be able to understand the value of each customer, track changes in customer value, build strategies for handling each customer, and through integration with popular sales and marketing automation packages -- provide for consistent execution of that strategy across a wide range of customer touch points. Ithena, Inc. is based in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., and currently has 25 employees. Ithena's president is Charles Nicholls, a 12-year veteran of the enterprise software business and former marketing director for the Atlantic division Atlantic Division is:
Ithena's product, ITHENA e-Customer Intelligence 1.0, has been in development for more than one year, and is a layered application that builds upon and leverages core Business Objects products and technologies including BusinessObjects(TM), BusinessObjects Set Analyzer analyzer /ana·ly·zer/ (an´ah-li?zer) 1. a Nicol prism attached to a polarizing apparatus which extinguishes the ray of light polarized by the polarizer. 2. (TM), and WebIntelligence(R). The product is a full-blown analytic application for tracking and exploiting the value found in changing customer behavior. ITHENA 1.0, goes beyond first-generation analytic applications based on simple report templates and provides the deep analytic capabilities required for real time, closed loop customer intelligence. Additionally, ITHENA 1.0 includes a model-driven customization environment and vertical application templates to meet the needs of strategic vertical markets. (Editors' note: see Ithena product release dated February 9, 2000.) &uot;We are very excited to be announcing Ithena,&uot; said Bernard Liautaud Bernard Liautaud is chairman and chief strategy officer of Business Objects. Liautaud cofounded Business Objects in 1990 and was chief executive officer until September 2005. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Business Objects. &uot;Business Objects has traditionally been an e-business intelligence tools company; the creation of Ithena marks our entrance into the new e-customer intelligence analytic applications space. For the past year the Ithena team has been working hard to deliver a truly unique product in this area. I look forward to helping them enter the market and deliver high value to companies looking to build better customer relationships.&uot; &uot;Because of the opportunity ahead of Ithena, and because we believe that the applications space has a fundamentally different value proposition and sales cycle from the tools space, we have decided to organize Ithena as a separate company,&uot; Liautaud continued. &uot;We believe that by separating Ithena from Business Objects the company will be able to greatly benefit from the focus that comes with having a single mission and single business purpose.&uot; &uot;Ithena is focused solely on the growing opportunity of customer centricity Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers (such as the quest for short term profit). ,&uot; said Charles Nicholls, president of Ithena, Inc. &uot;Customer centricity is all about helping companies better understand the value of their customers. ITHENA 1.0 does that, and more. Not only do we help companies better understand their customer base, but we allow them to track changes over time, build a unique strategy for handling each customer, and help them treat each customer consistently across all touch points in the organization. We are extremely excited to be entering this market and capturing the e-customer intelligence opportunity.&uot; This press release contains forward looking statements with respect to the demand for and expected performance of Ithena's software. Such forward looking statements are subject to risks and uncertainties including, without limitation, the emergence, growth and changes in the market for e-customer intelligence analytic applications, the ability of Ithena to gain market acceptance of its software, and increased competition, any of which could cause actual results to differ materially from those anticipated. For a more complete discussion of risk factors that could affect the Company's, including Ithena's, current and future operating results see the discussions in the Company's reports filed with the SEC, including but not limited to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended December 31, 1998 and the Form 10-Q Form 10-Q See 10-Q. for the quarterly period ended September 31, 1999. About Ithena, Inc. Ithena, Inc. is the first company to develop e-customer intelligence analytic applications that enable business managers to identify, analyze, and predict changing customer behavior -- and act upon it. By tracking fine grain detail, companies can uncover and exploit opportunities in near real time as each customer changes their individual behavior. The ITHENA analytic application delivers real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. insight into individual customer behavior across the enterprise, across all channels and customer touch points. By tracking thousands of extremely fine-grained market segments, and by trapping trapping, most broadly, the use of mechanical or deceptive devices to capture, kill, or injure animals. It may be applied to the practice of using birdlime to capture birds, lobster pots to trap lobsters, and seines to catch fish. critical events, such as leaving or joining those segments, and using an exclusive, patent pending ChangeAgent(TM) technology, organizations can act on changes in customer status in near real-time. ITHENA's application platform is designed for the very large data volumes found in business to consumer and complex business to business environments. System scaleability is delivered utilizing set technology to deliver high performance online analysis and highly efficient extraction of customer records for closed loop business processes. ChangeAgent Technology can be used to identify, analyze, and predict change in any complex business process across all aspects of the customer supply chain from customer analysis, to category management, risk analysis, and supply chain optimization Supply Chain Optimization is the application of processes and tools to ensure the optimal operation of a manufacturing and distribution supply chain. This includes the optimal placement of inventory within the supply chain, minimizing operating costs (including manufacturing costs, . Ithena, Inc. is an independent company wholly owned by Business Objects with corporate headquarters in San Jose, Calif. Ithena can be reached at www.ithena.com or at 408/232-1300. About Business Objects Business Objects is the world's leading provider of e-business intelligence (e-BI) solutions. Using e-business intelligence, organizations can access, analyze, and share information in intranet, extranet, and e-business environments. In intranets, the company's products provide employees with information to make better business decisions, and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000. In the extranet environment, the company is pioneering the use of e-BI in applications that allow organizations to build stronger relationships by linking customers, partners, and suppliers via the internet. In addition, the company's products can improve the performance of an e-business by providing reporting and analysis against the ever-expanding amount of transaction and profile data that is collected each day throughout the world wide web. Founded in 1990, Business Objects pioneered the modern business intelligence industry by inventing and patenting a &uot;semantic See semantics. See also Symantec. layer&uot; that insulates users from the technical complexity of database systems. Today, the company has sold more than 1,680,000 licenses to 9,700 organizations in more than 80 countries. The company's stock is publicly traded under the ticker symbols Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors NASDAQ: BOBJ and PARIS BOURSE Paris Bourse National stock market of France. : code SICOVAM SICOVAM Société Interprofessionelle pour la Compensation des Valeurs Mobilières 12074. Business Objects can be reached at 408/953-6000 and www.businessobjects.com. Note to Editors: Ithena, e-customer intelligence, and ChangeAgents are trademarks of Ithena, Inc. BusinessObjects is a trademark and WebIntelligence is a registered trademark of Business Objects SA. Other company and product names may be trademarks of the respective companies with which they are associated. |
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