Business Objects Gets the Stamp of Approval from Leading Crafts Manufacturer.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. & PARIS Paris, in Greek mythology Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt. -- Stampin' Up! Selects Business Objects Over Cognos to Improve Performance and Ensure Data Quality Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA )(Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. code: FR0004026250 -- BOB), the world's leading provider of business intelligence (BI) solutions, today announced that Stampin' Up!, a manufacturer of decorative rubber stamps and accessories with over $200 million in direct sales, has standardized on Business Objects. Stampin' Up!, which selected Business Objects over products from Cognos and other competitors, will use Business Objects to improve performance across multiple business areas including sales, marketing, product development, and finance. The company also chose BusinessObjects(TM) Data Integrator, the most productive and scalable enterprise data integration platform, to ensure data quality and consistency in all operational reporting. Headquartered in Salt Lake City, Stampin' Up! is a 16-year-old company that specializes in rubber stamp sets for greeting cards See e-card. and other craft projects. The company has nearly 40,000 independent sales consultants that sell Stampin' Up! products through demonstrations in private homes across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Stampin' Up!'s requirements include the need to aggregate data from various sources in order to gain further insight into overall sales performance and an enhanced ability to analyze information and identify trends. By standardizing on Business Objects, Stampin' Up! intends to achieve one consistent view of all business data that will enable them to evaluate marketing campaign effectiveness, which products are most successful, market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" by geographic area, and what kinds of new products to develop. With Business Objects, Stampin' Up! plans to analyze sales performance by categories, like holidays or friendship, to see where there is increased demand for new designs or if they need to retire certain product lines. Business Objects will help sales and marketing teams identify geographic trends, which will assist in targeting advertising and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . "Stampin' Up! is growing quickly and moving into international markets and we need a BI solution that can keep up and give us a global view of our business," said Steve Gockley, systems and business analyst at Stampin' Up! "We chose Business Objects over Cognos because we were impressed with the breadth of their product suite, long-term vision for BI, size of their customer base, and sterling product performance. Selecting Business Objects guarantees data quality, accurate reporting, and the ability to dramatically and rapidly improve performance in every area of our business." After a competitive search for an ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems. product, Stampin' Up! selected BusinessObjects Data Integrator Business Objects's Data Integrator is a data integration and ETL tool that was previously known as Acta. The Data Integrator product consists primarily of a Data Integrator Job Server and the Data Integrator Designer. to quickly integrate data from a variety of sources without hiring an expensive team of developers. The company now plans to create a single, consistent version of the facts to make business decisions. Previously, ensuring data quality was time consuming and delivering decision support information to executives in a timely manner was a challenge. Using Data Integrator users will be able to verify the accuracy and origin of the data contained in any report. "Stampin' Up! is an example of an innovative and fast-growing mid-market company that understands the importance of BI to their future," said Rene Bonvanie, chief marketing officer at Business Objects. "By using BI they can identify trends and growth opportunities, and also make sure to avoid pitfalls as they continue to expand their business. Stampin' Up! is one of thousands of mid-market companies that have chosen Business Objects as a strategic technology." About Stampin' Up! Stampin' Up! is a 16-year-old, direct-sales company that manufactures and sells high-quality, wood-mounted decorative rubber stamps and accessories for use in creating greeting cards and scrapbook A Macintosh disk file that holds frequently used text and graphics objects, such as a company letterhead. Contrast with "clipboard," which is reserved memory that holds data only for the current session. pages, as well as home decor and other craft projects. Its products are sold at home workshops in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada through a network of almost 40,000 independent sales consultants called Stampin' Up! demonstrators. To learn more about Stampin' Up!, call 1-800-STAMP-UP (1-800-782-6787) or visit Stampin' Up! online at www.stampinup.com. About Business Objects Business Objects is the world's leading business intelligence (BI) software company. With more than 30,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete platform for reporting, query and analysis, performance management, and data integration. BusinessObjects XI includes Crystal Reports(R), the industry standard for enterprise reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place. . Business Objects has also built the industry's strongest and most diverse partner community, with more than 3,000 partners worldwide. In addition, the company offers consulting and education services to help customers effectively deploy their business intelligence projects. Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 -- BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com. Business Objects, the Business Objects logo, BusinessObjects, WebIntelligence, Crystal Reports, Crystal Enterprise, Crystal Analysis, RapidMarts, and BusinessQuery are trademarks or registered trademarks of Business Objects S.A. or its affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners. |
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