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Business Objects Expands Mid-Market Solutions to Meet Increasing Demand.


Leading Business Intelligence Provider Launches New Products and Partner Initiatives to Support Mid-Size Companies

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. & PARIS Paris, in Greek mythology
Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt.
 -- Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA )(Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange.  ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C.  code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today detailed a significant expansion of its mid-market business intelligence strategy. To better address market momentum, the company today launched a new business intelligence product line for mid-size companies and expanded partner opportunities in this area. Now growing companies have easier access to affordable business intelligence solutions that will help them improve processes, discover new opportunities, and gain a competitive edge.

Over the past year, Business Objects has seen a significant increase in the use of BI software by small and mid-sized companies -- those with less than $1 billion in annual revenues or fewer than 2,500 employees. Competitive pressures affect smaller companies as much as enterprise organizations. With fewer resources than their larger competitors, mid-sized companies must act smarter, move faster, and make better business decisions without the benefit of armies of analysts and consultants. With this environment in mind, more and more mid-sized companies are turning to business intelligence to help them gain a competitive edge.

"Large organizations have reaped significant benefits from business intelligence deployments over the last decade and, as it happens with many technologies, demand for these solutions is growing among companies of all sizes," said Robert Anderson There have been many well-known people named Robert Anderson, including:
  • Robert Anderson (biographer) (1749–1830), Scottish literary scholar and editor.
  • Robert Anderson (general) (1741–1813), Revolutionary general and Lt.
, research VP for small and midsize businesses at Gartner. "We expect to see mid-market companies increasing their adoption of BI, as vendors offer more targeted products that are tailored for organizations with fewer IT resources and smaller budgets."

New Business Objects Crystal Decisions[R] Product Line Targeted at Mid-Size Companies

In a separate announcement today, Business Objects detailed the introduction of Business Objects Crystal Decisions, Standard Edition (www.businessobjects.com/releases/midmarket). This is the first solution from a suite of products targeted at the specific business intelligence needs of mid-size companies. Business Objects Crystal Decisions, Standard Edition is designed to introduce companies to the benefits of intelligent reporting, query, analysis, and dashboards -- in a single affordable solution that is flexible and fast to deploy. Additional solutions in the Business Objects Crystal Decisions product line that incorporate functionality for data integration and performance management are planned for launch throughout the remainder of the year.

The Business Objects Crystal Decisions suite of mid-market products extends the business intelligence solutions Business Objects already offers mid-sized companies. Previously, Business Objects launched Crystal Reports[R] Server, which provides small and mid-sized companies with a packaged reporting platform they can easily deploy and manage, and crystalreports.com, an on-demand report sharing platform. These solutions have been well received in the market, with crystalreports.com securing more than 10,000 subscribers in the first nine months of availability, and Crystal Reports Server winning an award from VARBusiness as a Mid-Market Product of the Year.

Morton Grove Morton Grove, village (1990 pop. 22,408), Cook co., N of Chicago, NE Ill.; inc. 1895. It has research laboratories and plants that manufacture goods such as pumps, electrical equipment, and cosmetics.  Pharmaceuticals is one example of the increasing number of mid-sized companies benefiting from Business Objects business intelligence solutions. As a specialty pharmaceuticals company, Morton Grove focuses its efforts on maximizing profits while bringing the best quality prescription drugs prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  to market. The company uses Business Objects to improve efficiency and make more strategic business decisions.

"As a growing company, we needed a BI solution that would support our long-term goals Long-term goals

Financial goals expected to be accomplished in five years or longer.
. We chose Business Objects and our investment has certainly paid off," said Charlie Sanders Charles Alvin Sanders (born August 25, 1946) is a former American football player who played tight end for the Detroit Lions from 1968-77.

Sanders attended James B. Dudley High School in Greensboro and the University of Minnesota.
, senior business system analyst at Morton Grove Pharmaceuticals. "One initial improvement came in our accounting and finance departments, where we used Business Objects to automate To turn a set of manual steps into an operation that goes by itself. See automation.  month-end reporting and reduce the process from three days to one overnight. In addition, we now have more than 100 reports available for self-service, so individuals throughout our company can gain fast and easy access to critical business information. We certainly appreciate the value that Business Objects has provided, as well as its ongoing commitment to meeting the needs of mid-sized companies such as ours."

New Partner Initiatives to Provide Expanded Opportunities in the Mid-Market

With more than 2,300 partners and resellers worldwide focused on the mid-market, Business Objects has an unmatched network to address the needs of small to mid-sized companies. These partners are an important component of the company's go-to-market strategy and provide significant added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to customers. In 2007, Business Objects is planning to roll out a variety of new initiatives to expand the opportunities for partners in the mid-market and deliver a broader suite of mid-market BI solutions for customers.

Business Objects is already working closely with its Solution Provider Partner community to extend the Business Objects Crystal Decisions product line through additional certified See certification.  solutions targeted at various vertical industry segments. These solutions will be developed and delivered by the partners, and will help mid-market companies to quickly apply business intelligence to existing line of business applications or vertical industry needs. These tailored solutions will include templates and data connectors that help speed and simplify the deployment of relevant and results-driven business intelligence.

In addition, Business Objects has also announced a shift in its partner engagement model for global services at mid-sized companies. Mid-market professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  will now be driven primarily through the company's extensive network of proven partners. This will provide a significant expansion in services opportunities for Business Objects partners--enabling them to drive additional revenue while delivering added value to Business Objects customers.

"Small and mid-sized companies are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 BI solutions that are full-featured, affordable, and provide a rapid time to value," said Bob Vander Woude, vice president of sales and marketing at Preferred Strategies, a leading software company that integrates business intelligence software with enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 systems and a Business Objects Gold Solution Provider Partner. "Business Objects is really taking a leadership role in delivering a new business intelligence product line specifically designed for the mid-market. This also creates a solid foundation for Business Objects partners to build on top of to provide a total solution tailored to the specific industry or line of business needs of mid-market customers. We can supply these growing companies with a complete business intelligence solution that is low cost, delivers immediate time to value, yet empowers their management with full function reporting and ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  analysis capabilities."

"With seventeen years in the industry and more than 30,000 mid-market customers, Business Objects is uniquely positioned to help mid-size companies transform their organization through intelligent information," said Todd Rowe, vice president and general manager of worldwide mid-market business at Business Objects. "Over the last year, we have expanded and strengthened our team, our partner organization, and our product portfolio to support the increased demand from these companies for solutions that deliver insight into business data and support faster, more informed decision-making."

Web Seminar: Introducing BI Solutions Designed and Priced for Mid-size Organizations

Business Objects will host a special web seminar featuring Robert Anderson from Gartner on Thursday, February 15, at 10 a.m. Pacific Time. The seminar will provide details on how growing companies can use business intelligence to improve operational efficiency, optimize business performance, find new opportunities, and outpace out·pace  
tr.v. out·paced, out·pac·ing, out·pac·es
To surpass or outdo (another), as in speed, growth, or performance.


outpace
Verb

[-pacing,
 the competition. To register for this free web seminar, please visit http://searchCIO.com/r/0,,67266,00.htm?BusinessObjects32.

For more information on the new Business Objects Crystal Decisions product line and how Business Objects helps growing companies see big results, please visit http://www.businessobjects.com/grow.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company, with more than 39,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects[TM] XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization See information visualization.  software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward Looking Statements

Certain sections of this press release contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risks and uncertainties concerning the release date of the company's mid-market offerings and roll out of new partners initiatives and the adoption of the company's new mid market offerings. Actual events or results may differ materially from those described in this press release due to a number of risk and uncertainties. These potential risks and uncertainties include, among other, the release date of the new product offerings may be delayed or cancelled, the launch of the partner initiatives may be delayed or cancelled, the ability of the company to attract and retain partners, the company's mid market strategy. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, as amended. More information about potential factors that could affect Business Objects' business is included in Business Objects' Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2005 and Form 10-Q Form 10-Q

See 10-Q.
 for the quarter ended September 30, 2006, each of which is on file with the SEC and available at the SEC's website at www.sec.gov. All forward looking statements speak only as of the date of this press release. Business Objects is not obligated ob·li·gate  
tr.v. ob·li·gat·ed, ob·li·gat·ing, ob·li·gates
1. To bind, compel, or constrain by a social, legal, or moral tie. See Synonyms at force.

2. To cause to be grateful or indebted; oblige.
 to undertake any obligation to update these forward-looking statements to reflect events, circumstances or changes in expectations after the date of this press release.

The Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 5, 2007
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