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Business Objects Channel Momentum Continues with Double Digit Growth in Channel License Revenues; New Partner Relationships and Expanded Focus on the Mid-Market Highlight Strong Year.


AUSTIN, Texas -- Through increased focus on the mid-market and delivering high value business intelligence (BI), Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ) (Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange.  ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C.  code: FR0004026250 -- BOB), the world's leading provider of BI solutions, saw its worldwide indirect software license revenues increase to more than $250 million in fiscal year 2005. In the Americas, Business Objects signed up more than 60 new solution provider partners and added more than 120 new OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and ASP partners in 2005, showing the strong momentum in its channel partner program.

"Business Objects takes great pride in being the most partner-focused organization in the business intelligence industry," said Janet Wood Janet Wood (now Dawson) is a fictional character on the television sitcom Three's Company played by Joyce DeWitt. Introduction
Janet is from Speedway, Indiana. She has a sister named Jenny and a brother whose name was never mentioned.
, senior vice president of global partnerships and sales enablement Sales enablement at its core is maximizing the sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. Or without quite as many buzzwords, it is...

1. ...
 at Business Objects. "Our partner program is designed to give partners the tools, support, and marketing they need to succeed, and ultimately help our mutual customers achieve outstanding results through the use of our industry-leading business intelligence and performance management software. The Business Objects partner program continues to deliver indirect license revenues that are more than double our nearest BI competitors. This is a direct result of our strong momentum in the market and of the hard work our partner organization has put into building strong, mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 relationships with our channel partners."

Expanded Focus on the Mid-Market Helps Partners

In 2005, Business Objects increased its focus on the mid-market to help fuel its strong channel momentum. Through increased sales alignment, new programs specifically focused on partners who sell into the mid-market, and the launch of new products and bundles targeted at mid-sized companies, Business Objects made significant progress in expanding its presence in the mid-market segment.

In January, the company launched Crystal Reports(R) Server, a complete enterprise reporting With the dramatic expansion of information technology, and the desire for increased competitiveness in corporations, there has been an increase in the use of computing power to produce unified reports which join different views of the enterprise in one place.  solution that helps small and medium-sized businesses create, manage, and deliver reports over the web. Named one of VARBusiness Magazine's Mid-Market Products of the Year, Crystal Reports Server provides Business Objects partners with a complete solution for delivering business intelligence to organizations that want to deploy BI one area at a time and that may have limited operational resources. To date, about 85% of the sales of Crystal Reports Server have come from companies in the SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge.  space, and a majority of those sales are coming through partners.

Following the success of Crystal Reports Server, Business Objects introduced several new mid-market solution bundles in September. These new offerings address the mid-market's key business requirements such as business growth, better customer information access, operational efficiency, and compliance. These bundles provide partners with the solutions they need to introduce new customers to the full power of business intelligence.

New Partners Highlight Growing Success in the Americas Channel

Industry-leading solution providers continue to turn to Business Objects as their partner of choice in the business intelligence industry. In addition, more and more ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer.  and ASP partners have chosen to include Business Objects BI solutions rather than building their own solutions for their applications. In 2005, Business Objects expanded its channel partner program in the Americas through new partnerships with hundreds of companies, including Business Intelligence Technologies, Corporate Technologies, Government Acquisitions, LogicalApps, and Millbrook Incorporated. See below for comments on why these companies chose to partner with Business Objects.

Business Intelligence Technologies

"As the leader in the business intelligence market, Business Objects was the clear choice as our BI partner," said John Korcak, principal partner of Business Intelligence Technologies. "That market leadership, coupled with their industry leading partner program and award-winning products has provided us the tools to ensure the success of our clients."

Corporate Technologies

"Corporate Technologies joined the Business Objects partner program in late 2004 after conducting exhaustive research of all Business Intelligence vendors. Business Objects was selected as the BI partner of choice due to its best-of-breed solutions and the strength of the partner program," said Harry Kasparian, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Corporate Technologies. "We attribute our very successful first full year as a partner to having a channel partner manager dedicated to our success. Our partner manager was committed to helping us ramp up Ramp Up

To increase a company's operations in anticipation of increased demand.

Notes:
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale
 as quickly as possible through joint objective setting and checkpoints on key milestones. As a result, we were able to ramp up quickly and become one of the top-producing new Business Objects partners in 2005, reaching Gold partner status within one year."

Government Acquisitions

"We are very pleased with the outcome of our first year in the Business Objects partner program," said Ashley J. Lehman, VP of business development for Government Acquisitions. "Through a collaborative relationship with Business Objects direct sales team, a dedicated partner manager in our territory, and access to market development funds MDF or Market Development funds are funds given by the sale or marketing department from a vendor to help a partner to sell its products or to market its brand. Also named "coop budget" as cooperative budgets. , we were able to create demand and add value in the sales cycle with our clients. We are proud to have achieved Gold status as a partner in 2005. We are very excited to attend this year's Business Objects Partner Summit, as it provides great insight on how to position and sell Business Objects solutions for new and existing partners."

LogicalApps

"Throughout an intense review process, Business Objects surpassed its competition by offering the right BI technology," said Stephanie McLaughlin, product manager at LogicalApps, a leading provider of embedded Inserted into. See embedded system.  governance software for enterprise applications. "Fast, flexible, and secure ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  reporting, query and analysis, and dashboard (1) See Mac Dashboard.

(2) A software-based control panel for one or more applications, network devices or industrial machines. Dashboards display simulated gauges and dials that look somewhat like an automobile dashboard.
 capabilities using a web-based interface are critical for an effective governance strategy. The APIs provided by Business Objects allowed us to completely integrate graphical reporting into our role-based dashboards, for a totally transparent customer experience."

Millbrook Incorporated

"To accelerate time to market, embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup.
2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if
 business intelligence technology into our existing application was the best way for us to meet our customers' requirements," said Barry Washington, vice president of marketing and sales at Millbrook Incorporated, a leading provider of property and casualty information solutions. "As the market leader, Business Objects was an ideal choice and structured an OEM agreement which provides the flexibility to meet our business needs."

Business Objects is currently hosting its 2006 Americas Partner Summit in Austin, Texas. For more details on the Business Objects Partner Program, please visit http://www.businessobjects.com/partners/.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision-making, and optimize optimize - optimisation  enterprise performance. The company's business intelligence platform, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete platform for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes Crystal Reports(R), the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 -- BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company Profile
Date:Feb 27, 2006
Words:1195
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