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Business Objects Asia Pacific and CSA Private Limited Sign Strategic Software Distribution Agreement; CSA Pte Ltd. to Distribute and Support BusinessObjects Leading Query and Reporting Solution in Singapore and Malaysia.


CUPERTINO, Calif.--(BUSINESS WIRE)--Feb. 12, 1996--Business Objects (BOBJY), a leading provider of enterprise decision support tools, and CSA (1) (Canadian Standards Association, Toronto, Ontario, www.csa.ca) A standards-defining organization founded in 1919. It is involved in many industries, including electronics, communications and information technology.  Private Limited (CSAPL) today announced a software distribution agreement whereby CSAPL will distribute and support BusinessObjects in Singapore and Malaysia.

BusinessObjects is an industry-leading query and reporting solution that provides end users with an intuitive, business representation of information stored in corporate databases and data warehouses. Through this software distribution and support agreement, Business Objects becomes CSAPL's preferred query and decision support partner for CSAPL customers in Singapore and Malaysia.

"BusinessObjects provides the most reliable and easy to use technology to enable business people to ask business questions and get business answers from their corporate databases," said Ricardo Fuchs, managing director of Business Objects Asia Pacific. "We are confident that the partnership with CSAPL will allow us to effectively serve the client/server decision support market in Singapore and Malaysia as we do elsewhere around the world. CSAPL's local presence and reputation together with Business Objects' global presence and worldwide leadership are a great combination."

"BusinessObjects is the best product for the delivery of information into the hands of end users," said Koh Sim Hock hock: see wine. , general manager at CSA Private Limited. "With CSAPL's well-developed infrastructure and extensive involvement in this region's information technology market, our strategic alliance with Business Objects will position us well to effectively address the decision support marketplace."

About Business Objects

Business Objects (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BOBJY) is a leading provider of enterprise decision support tools that deliver access to data stored in corporate databases, data warehouses, and packaged applications. The company pioneered the market for business-intelligent decision support tools in 1990 with the introduction of its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , BusinessObjects, the first decision support tool to use a "semantic layer Semantic Layer

The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product,
" to map complex database schemas to a business representation understandable by mainstream business users.

Business Objects generated over $60M in revenue in 1995, concluding its fifth consecutive year of more than 100% revenue growth. BusinessObjects has been licensed in more than 20 countries to over 2,500 customer sites and 130,000 users worldwide. Business Objects partners with leading third-party vendors including Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Informix, Microsoft, Oracle, PeopleSoft, Prism, Red Brick, Sun, and Sybase. Strategic resellers include Bull, Digital, Fujitsu, NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers , Price Waterhouse, Sequent, SHL SHL Shift Logical Left
SHL Schweizerische Hochschule für Landwirtschaft (German: Swiss College of Agriculture)
SHL Southern Hockey League
SHL Silver Haired Legislature
SHL Single Hidden Layer (neural networks) 
, Siemens Nixdorf See Fujitsu Siemens. , and Unisys.

About CSA Private Limited

CSA Private Limited(CSAPL) is a subsidiary of CSA Holdings Ltd. The latter is a Singapore publicly listed company listed company ncompañía cotizable

listed company nsociété cotée en Bourse

listed company list n
 with groupwide employees of over 1,500 and an extensive network of companies, subsidiaries, associates, and distributors, spanning over 30 countries from Asia to North America and Europe. CSAPL designs, integrates, and supports systems solutions covering hardware and software technologies for customers worldwide. -0-

Note to Editors: BusinessObjects is a trademark of Business Objects S.A. Other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT: Business Objects

Tracy Eiler, 408/973-9300

or

Business Objects Asia Pacific

Michael Belakhov, + 61 2 9922 3049

or

CSA Private Limited

Ooi Beng Tat (65) 3719858

Samuel Poh (65) 3719841
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 1996
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