Business Objects Appoints Vice President of Marketing for the Americas.CUPERTINO, Calif.--(BUSINESS WIRE)--May 6, 1996--Business Objects, a leading provider of enterprise decision support tools, today announced that industry veteran Tim Harmon has joined the company as vice president of marketing for the Americas. Harmon brings more than 16 years of experience in the software industry to Business Objects, including three years as an analyst with industry-leading information technology research firm The META Group, where he provided analysis and consultation on data warehousing See data warehouse. data warehousing - data warehouse , decision support, OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. (online analytical processing Online Analytical Processing, or OLAP (IPA: /ˈoʊlæp/), is an approach to quickly provide answers to analytical queries that are multidimensional in nature. ), and development tools technologies; as vice president of OLAP provider Prodea; and director of product marketing for data warehousing at Sybase. Harmon reports directly to Dennis McCann, president of Business Objects Americas and is based at the company's U.S. headquarters in Cupertino. He is responsible for all marketing operations in the Americas, including strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , marketing communications, direct marketing, product marketing, and relations with industry analysts and press. "The Americas are a strategic area for Business Objects as we continue our leadership in enterprise decision support," said Dennis McCann, president of Business Objects Americas. "Tim's industry knowledge and reputation in the database and OLAP markets will help increase our presence in the U.S. in particular, and he will play an essential role with the delivery of BUSINESSOBJECTS 4.0." BUSINESSOBJECTS 4.0 is the company's leading integrated query, reporting, and OLAP tool that helps mainstream users make better business decisions on information stored in corporate databases and data warehouses. In addition to META Group, Prodea, and Sybase, Harmon founded Datura datura, n See jimsonweed. Datura a genus of toxic plants in the family Solanaceae; contain tropane alkaloids including hyoscine (scopolamine), hyoscyamine, atropine which cause excitement, restlessness, pupillary dilation, dryness , a leading client/server database utilities vendor (acquired by Platinum Technologies). Prior to that he spent nine years in programming and management at McDonnell Douglas, Equitable Life Assurance, and Data Systems Corporation. Harmon has a B.S. in Computer Science/Mathematics/Business Administration from Iowa State University Academics ISU is best known for its degree programs in science, engineering, and agriculture. ISU is also home of the world's first electronic digital computing device, the Atanasoff–Berry Computer. . Business Objects (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BOBJY) is a leading provider of enterprise decision support tools that deliver access to data stored in corporate databases, data warehouses, and packaged applications. The company pioneered the market for business-intelligent decision support tools in 1990 with the introduction of its flagship product, BUSINESSOBJECTS, the first decision support tool to use a "semantic layer" to map complex database schemas to a business representation understandable by mainstream business users. Business Objects generated over $60M in revenue in 1995, concluding its fifth consecutive year of more than 100% revenue growth. BUSINESSOBJECTS has been licensed in more than 50 countries to over 2,900 customer sites and 160,000 users worldwide. Business Objects partners with more than 350 leading third-party vendors including Arbor Software, Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Informix, Microsoft, Oracle, PeopleSoft, Prism, Red Brick, Sun, and Sybase. Strategic resellers include Bull, Digital, Fujitsu, NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers , Price Waterhouse, Sequent, SHL SHL Shift Logical Left SHL Schweizerische Hochschule für Landwirtschaft (German: Swiss College of Agriculture) SHL Southern Hockey League SHL Silver Haired Legislature SHL Single Hidden Layer (neural networks) , Siemens Nixdorf, Toshiba, and Unisys. More information on Business Objects can be found on the World Wide Web at http://www.businessobjects.com. -0- Note to Editors: BUSINESSOBJECTS is a trademark of Business Objects S.A. Other company and product names may be trademarks of the respective companies with which they are associated. CONTACT: Business Objects Miriam Standish, 408/973-9300 or Blanc & Otus Danielle Dawson, 415/512-0500 |
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