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Business Objects Announces Free Online Seminar On Customer Intelligence.


Business Editors/High-Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--May 16, 2001

Interactive Web Seminar Will Demonstrate How Companies

Can Use Customer Intelligence to Quickly Enhance

Their Customer Relationships

Customer intelligence offers companies an opportunity to quickly and cost-effectively improve their relationships with customers. Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of e-business intelligence (e-BI) solutions, today announced an interactive, online seminar to show how customer intelligence (CI) can create more loyal and profitable customer relationships. The free web seminar will take place on Tuesday, May 22 from 10:00 - 11:00am PDT PDT
abbr.
Pacific Daylight Time


PDT Pacific Daylight Time

PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del Pacífico

PDT 
.

Attendees will learn how to apply the value of customer intelligence to their business, predict customer behavior by tracking individual behavior over time, and develop and implement a CI strategy to help gain a 360(degree) view of all customer interactions to ensure more profitable relationships. Business Objects executives will discuss and answer questions on how to differentiate customer preferences at both the individual and group level, help companies focus their efforts on the most lucrative customers, and learn how to identify and instantly react to new opportunities.

"With all the hype hype 1   Slang
n.
1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.

2.
 around customer relationship management, the importance of establishing a usable and scaleable environment for accessing, analyzing, and sharing customer information is often overlooked," said Alex Moissis, vice president of marketing for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  at Business Objects. "This concise and convenient seminar will not only show attendees how a complete view of their customers is crucial to survival, but also give specific guidelines guidelines,
n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks.
 for building a CI strategy that increases bottom-line profits."

Register and Enter to Win a Digital Camera

To register for the free Object: Advantage seminar, visit www.businessobjects.com/customer, or call 800/214-8246. All seminar attendees will be automatically entered in a drawing to win a digital camera.

About Business Objects

Business Objects is the world's leading provider of e-business intelligence (e-BI) solutions. The company coined the term e-business intelligence in 1998 to describe the intersection of business intelligence and the internet. Using e-business intelligence, organizations can access, analyze, and share information in intranet, extranet, and e-business environments. In intranets, the company's products provide employees with information to make better business decisions, and are used in environments ranging from workgroups of 20 users to enterprise deployments exceeding 20,000. In the extranet environment, the company is pioneering the use of e-BI in applications that allow organizations to build stronger relationships by linking customers, partners, and suppliers via the internet. In addition, the company's products can improve the performance of an e-business by providing reporting and analysis against the ever-expanding amount of transaction and profile data that is collected each day throughout the world wide web.

Founded in 1990, Business Objects pioneered the modern business intelligence industry by inventing and patenting a "semantic layer Semantic Layer

The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product,
" that insulates users from the technical complexity of database systems. Today, the company has over 13,100 customers in more than 80 countries. The company's stock is publicly traded under the ticker symbols Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 Nasdaq:BOBJ and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange. : code Euroclear France 12074, and included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel)
SBF Small Block Ford (automotive engine)
SBF Single Black Female
SBF Société des Bourses Francaises
 120 and IT CAC See Consumer Advisory Council.  50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com.

A full-text copy of this announcement may be obtained by calling the Company's fax retrieval line at 800/414-2114 and selecting option "two." The announcement may also be downloaded from the web; access http://www.businesswire.com/cnn and search on "Business Objects." Business Objects product inquiries should contact 800/527-0580.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 2001
Words:581
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