Business Matters launches CasheVAR and Certified Consultant reseller programs; Participating VARs and consultants deliver forecasting and modeling sophistication to customers.

WALTHAM, Mass.--(BUSINESS WIRE)--May 16, 1996-- Business Matters Incorporated today announced it will launch its CasheVAR and Certified Consultant programs to make Cashe, its award-winning knowledge-based financial forecasting and business modeling software, available through VARs, dealers, consultants and other providers of accounting and financial solutions.

Business Matters' CasheVAR program provides resellers the opportunity to generate a margin of up to 55 percent of Cashe's $995 price point. For financial consultants who prefer not to resell products, the Certified Consultant program enables these professionals to offer lucrative value-added services while channeling their clients' software purchases through a CasheVAR or directly through Business Matters. Most importantly, these programs provide resellers and consultants with the opportunity to earn significant revenue by delivering the value-added services associated with a successful software installation including training, customization, consulting and technical support.

"Accounting and financial VARs will thrive as the market for forecasting and modeling software grows at a predicted 30 percent annual rate. The CasheVAR program will help them to capitalize on that growth," said Mark Friedman, director of Channel Sales, Business Matters. "Cashe is a complementary product for these VARs to offer to their existing customer base and provides them with the opportunity to have direct contact with the senior finance executives and other decision makers for whom the product was designed."

Business Matters has structured the CasheVAR program to include aggressive discounts, sales goals awards, and lead qualification and referrals. Umbrella programs provided by Business Matters' established marketing and sales organization include cooperative marketing, training, sales tools, toll-free access to Business Matters' channel sales group, and expert technical support.

"My clients use accounting systems to deliver retrospective reporting of their financial performance. Using these reports as a starting point, Cashe enables them to build in-depth forecasts and easily perform sophisticated analyses for proactively plotting the course of their financial future," said CasheVAR Rich Sheridan, president of Cornell Capital Group, Westchester, Pa. "My entire client base wants this capability and I also have been able to cultivate new clients as a result of Cashe."

Cashe is a Windows-based application that allows users to understand and quickly analyze a wide range of common business issues, such as preparing a strategic business plan, evaluating a merger/acquisition, understanding how much debt or equity can be raised, or analyzing a price or product mix change. Spreadsheets and broader application tools require extensive customizing when attacking these and other business issues. The product manages the complex relationships between financial data, business assumptions and financial reports. Working with users' existing data sources, Cashe facilitates accurate and highly flexible business modeling and financial forecasting in great breadth and depth, giving users the ability to make better business management decisions.

Since its market launch in Q3 1995, Cashe has been available exclusively through Business Matters. The software is currently used by thousands of finance and management professionals across a variety of industries including manufacturing, consulting and other services. In addition, Coopers & Lybrand has standardized its valuation practice on a customized version of Cashe.

Cashe runs on Microsoft Windows 3.1 and the Microsoft Windows 95 operating system. The product was developed in a customer-centric environment composed of an 18-member CFO Advisory Board, 75 Design Partners, and over 500 professional financial users.

For information about Business Matters' CasheVAR and Certified Consultant programs, contact Mark Friedman, director of Channel Sales, at 617/899-8700 x150 or [e-mail].

About Business Matters

Business Matters Incorporated of Waltham, Mass., was founded in 1993 to develop, market and support business effectiveness software. The company's products are designed to enhance the business skills of users beyond generic desktop applications. Business Matters is a privately held, venture-capital funded company with a user base of over 3,000 customers. Funding for Business Matters was obtained through New Enterprise Associates and Onset Ventures.

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Business Matters and Cashe are trademarks of Business Matters Incorporated.

Windows is a registered trademark of Microsoft Corporation.

CONTACT: Jocelyn Talbot Jim Sheehan

Business Matters Incorporated The Weber Group

617/899-8700 x 551 617/520-7030

[e-mail] [e-mail]

http://www.bmatters.com