Business Matters introduces its financial forecasting and business modeling software, Cashe(tm); Knowledge-based Software Product Dubbed "Quicken for CFOs".

WALTHAM, Mass.--(BUSINESS WIRE)--August 29, 1995--Business Matters Inc.(tm) today introduced Cashe(tm), its financial forecasting and business modeling software application for people who make decisions that impact the financial position of their organizations.

Cashe is a Windows-based application that allows users to understand and quickly analyze a wide range of common business issues, such as preparing a strategic business plan, evaluating a merger/acquisition, understanding how much debt or equity can be raised, or analyzing a price or product mix change. The product manages for the user the complex relationships between financial data, business assumptions and financial reports. Working with the user's existing data sources, Cashe facilitates accurate and highly flexible business modeling and financial forecasting in great breadth and depth, giving users the ability to make better business decisions.

"In hours or days, Cashe performs accurate forecasting and modeling that would otherwise take weeks or months," said Robert Adams, president and CEO of Business Matters Inc. "Our product adds to our users' knowledge and eliminates the time-consuming task of programming. Cashe can be applied to a broad range of complex business problems that are currently attacked using spreadsheets or broader application tools that require extensive customizing."

Grounded in classical accounting principles, Cashe has the financial expertise already built-in. It is designed to help anyone who has revenue generation or expense control responsibilities quickly understand and analyze their business. Using the Cashe library of business assumptions, users are empowered to build, manage and analyze a broad range of financial scenarios. Cashe runs on Microsoft(r) Windows 3.1 and the Microsoft Windows(r) 95 operating system.

Cashe allows professionals to start producing a solid financial forecast and to enhance that forecast with successive levels of detail almost instantly. It produces pro forma statements, innovative sensitivity analyses, and the full spectrum of valuation models, graphs and reports that allow the business professional to obtain a clear picture of the future course of his or her business, and to adjust plans and resources to achieve desired targets.

Once users have customized Cashe's patented self-adjusting model to represent their own business scenario, they can scrutinize the scenario using ratio, break-even, valuation, sensitivity, trend and variance analyses, measure the sensitivity of business to changing assumptions and financial structure, or benchmark against industry norms or competitors with an add-on module from Robert Morris Associates.

Both Robert Adams and Ronald Kalin, vice president of engineering, were formerly with Lotus Development Corp.'s 1-2-3 product group. The founders recognized an opportunity in the market to radically change the current spreadsheet-constrained financial forecasting and business modeling process by applying content and knowledge to a vertically focused application. Drawing from their in-depth knowledge of the software industry and their particular expertise in spreadsheet and finance products, the group set about to create an innovative business modeling tool and formed Business Matters in 1993.

Cashe was developed in a customer-centric environment composed of an 18-member CFO Advisory Board, 75 Design Partners, and over 500 professional financial users who tested the product to ensure that it met their business needs and that they felt comfortable using it. These groups, including members from Dun & Bradstreet, Nova Biomedical, Alpha Software and HP Hood, provided critical strategic and tactical feedback to the Cashe development process.

Business Matters supports Cashe users with an automatic 90-day technical support program and the option for subscribing to annual programs of varying levels of support. Business Matters' technical support staff, consisting of both technical and accounting professionals, including practicing CFOs and CPAs, address user inquiries via dedicated technical support telephone lines Monday through Friday, 8:30 a.m. - 5:30 p.m. (EST). The suggested retail price for Cashe is $1,995. Cashe is available by calling Business Matters at 1-800-993-3600 or e-mailing inquiries to [e-mail].

Business Matters Inc. of Waltham, Mass., was founded in 1993 to develop, market and support business effectiveness software. The company's products are designed to enhance the business skills of users beyond generic desktop applications by augmenting user knowledge, increasing organizational effectiveness and eliminating application programming as a step in the business automation process.

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Business Matters and Cashe are trademarks of Business Matters Incorporated.

Microsoft and Windows are registered trademarks of Microsoft Corporation.

CONTACT: Victoria W. Winston or Bill Durling/Jim Sheehan

Business Matters Inc. The Weber Group

617/899-8700 x553 617/661-7900

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