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Business Matters Inc. board of directors appoints senior management team.


WALTHAM, Mass.--(BUSINESS WIRE)--Nov. 14, 1995--Business Matters Incorporated, developer and marketer of business effectiveness software, announced today the appointment of Jeremy M. Davis and Mark S. Zuroff to the posts of president & chief executive officer and vice president of finance & chief financial officer respectively.

These major appointments to senior management by Business Matters' board of directors position the venture capital-funded company for strategic and financial growth beyond the recent successful market launch of its first product, Cashe, the knowledge-based financial forecasting software solution. As president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jeremy Davis replaces Business Matters co-founder Robert Adams Robert Adams or the diminutive, Bob Adams, may refer to: Athletes
  • Bob Adams (AL baseball pitcher) (1901–1996), American League baseball pitcher
  • Bob Adams (NL baseball pitcher) (1907–1970), National League baseball pitcher
.

"From its founding, Business Matters has demonstrated tremendous potential. The best indication of future success is the strong sales of Cashe since its introduction," said Jeremy Davis, president & CEO, Business Matters Inc. "Mark Zuroff and I are committed and excited about building and growing this success."

Davis brings to Business Matters over 15 years of experience in high technology senior management with a strong focus on software sales and marketing, and international business development. Since 1993, Davis was president of Sales Technologies of Atlanta, Ga., a developer of software applications for sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. . Prior to this post, he had served as president of health insurance software developer Erisco, Inc., New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY. Both companies are multi-million dollar subsidiaries of The Dun & Bradstreet Corporation. Davis holds an M.B.A. from the University of Missouri and a B.A. from Hofstra University Hofstra University (hŏf`strə, hôf`–), at Hempstead, N.Y.; coeducational. Founded as a division of New York Univ. in 1935, it became independent in 1940, and its name was changed to Hofstra College. .

For more than 14 years, Mark Zuroff managed the financial direction of large international corporations in high technology and manufacturing, including The Faxon Company Inc., Westwood, Mass., a $550 million company, and Elscint Inc., Boston, a $100 million company. Zuroff's focus has been financial and operational systems integration, control, and reporting as well as cash management, business development, and merger and acquisition projects. Zuroff holds an M.B.A. from Boston University Boston University, at Boston, Mass.; coeducational; founded 1839, chartered 1869, first baccalaureate granted 1871. It is composed of 16 schools and colleges.  and a B.A. from Oberlin College Oberlin College, at Oberlin, Ohio; coeducational; opened 1833 as Oberlin Collegiate Institute, became Oberlin College in 1850. It includes a college of arts and sciences and a well-known conservatory of music. .

About the Company

Business Matters Incorporated of Waltham, Mass., was founded in 1993 to develop, market and support business effectiveness software. The company's products are designed to enhance the business skills of users beyond generic desktop applications. Business Matters Inc. is a privately held, venture-capital funded company with a user base of over 1,000 customers. Funding for Business Matters was obtained through New Enterprise Associates and Onset Ventures.

Business Matters' first software package, Cashe, was launched in Summer 1995. Cashe is a knowledge-based financial forecasting software solution that operates in a Windows environment (1) (upper case "W") Refers to computers running under a Microsoft Windows operating system.

(2) (lower case "w") Also called a "windowing environment," it refers to any software that provides multiple windows on screen such as Windows, Mac, Motif and X Window.
. The product allows users to understand and quickly analyze a wide range of common business issues. Cashe was developed in a customer-centric environment composed of an 18-member CFO See Chief Financial Officer.  Advisory Board, 75 Design Partners, and over 500 professional financial users.

-0-

Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: Business Matters press kit and Cashe product information available upon request.

Business Matters and Cashe are trademarks of Business Matters Incorporated.

CONTACT: Victoria W. Winston or Bill Durling/Jim Sheehan

Business Matters Inc. The Weber Group

617/899-8700 x553 617/661-7900

Victoria_Winston@bmatters.com bdurling@webergroup.com

jsheehan@webergroup.com
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 1995
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