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Business Marketing Event Spotlights How To Produce Competitive Advantages During Rapidly Changing Times; Speaker to Present Strategies For Achieving Market Leadership.


Business Editors

IRVINE, Calif.--(BUSINESS WIRE)--May 6, 2004

On May 13, Barb Multari of The Aji Network will be the featured speaker at the SoCal BMA's monthly dinner event. The Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  chapter of the Business Marketing Association is a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  with a goal of educating and supporting business-to-business marketers in this highly competitive region.

The May 13 presentation is designed to help business owners, executives, managers, salespeople and expert individual performers exploit a rapidly changing business environment. Topics will include strategies for designing new offers, practices, identities, organizations and competitive advantages with the goal of performing in the top 1% of the marketplace.

Ms. Multari is Special Programs Manager of the Aji Network, a professional educational institution offering business and leadership programs. In addition to coaching participants in Aji Network's Business Professional's Course, she is responsible for overseeing the company's coaching, administration and special programs. Participants in the Business Professional's Course receiving incentive-based compensation increase their incomes an average of 80% for a 79% annual rate of return, twice the return of the top 30 MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 programs in the U.S.

All area business-to-business marketers and business professionals are encouraged to register for this event.

Sustaining Sponsors for SoCal BMA BMA British Medical Association.  include Business Wire for monthly news release distribution; DardenLentz for graphic design and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales ; ExactTarget for emarketing management; Kloster Audio Services for presentation A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and  support; The Phelps Group for website management; and World Trade Printing Center for printing and mailing services.

Logistics

This dinner meeting will be held on Thurs., May 13, 2004, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Boulevard, Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Mon., May 10 - then $50, $60 and $35 respectively thereafter. Registration is through the Socal BMA website at www.socalbma.org, by emailing Dan Rime rime: see rhyme.  at drime@cdce.com or by calling Dan at 714-282-8881.

About the BMA

The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 6, 2004
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