Business Marketing Association October Event, 'Relationship Management: Feasible, Affordable, Essential'; B2B Professional Organization Addresses Strategies for CRM.IRVINE, Calif. -- Business-to-business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) marketers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new, effective ideas are encouraged to attend a presentation on Oct. 14 entitled, "Relationship Management: Feasible, Affordable, Essential" by Tim Rohde. The event is hosted by the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of the Business Marketing Association (SoCal BMA BMA British Medical Association. ), the only non-profit marketing organization in the nation designed specifically to educate B2B professionals. The October BMA event will be a frank discussion of the current state of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), taking an action-oriented look at the practical steps necessary to achieve a closed-loop marketing program. Rohde is relationship management coach for The Phelps Group, an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or company with offices in Santa Monica and Laguna Beach. His presentation will provide realistic ways to gain value from customer information and the latest data management tools now that the initial "hype" about CRM has settled. And he will demonstrate how to use CRM technology for generating feasible and affordable 21st century results. Rohde has over 15 years of hands-on experience in customer-centric information technology and entrepreneurial leadership including practice management, business strategy, tactical planning and execution, enterprise administration, program and project management, structured systems analysis, and software design. He is a founding member of the board of directors of Cal State Fullerton's traditional and online eCRM certificate program. Sustaining Sponsors for SoCal BMA include Business Wire for monthly news release distribution; DardenLentz for graphic design and marketing communications; ExactTarget for emarketing management; Kloster Audio Services for presentation A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and support; and The Phelps Group for Web site management. Logistics This dinner meeting will be held on Thurs., Oct. 14, 2004, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Boulevard, Newport Beach, CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Mon., Oct. 11 - then $50, $60 and $35 respectively thereafter. Registration is through the SoCal BMA Web site at www.socalbma.org, or by e-mailing Dan Rime rime: see rhyme. at drime@cdce.com. About the BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion