Business Intelligence Using Smart Techniques: A Strategic Management Consultant Demonstrates Methods for Identifying Profitable Opportunities and Avoiding Threats.HOUSTON -- In the book, Business Intelligence Using Smart Techniques: Environmental Scanning Environmental scanning is a concept from business management by which businesses gather information from the environment, to better achieve a sustainable competitive advantage. Using Text Mining and Competitor Analysis Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Created by Michael Porter competitor analysis focuses on four key aspects: competitor's objectives, competitor's assumptions, Using Scenarios and Manual Simulation, Revised Edition (just published by Information Uncover), Charles Halliman shows how to examine business-related information to gain business intelligence and use the intelligence to improve business strategy for for-profit and not-for-profit organizations, including health care organizations. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Halliman, "Business intelligence is any information that reveals opportunities and threats that motivate an organization to take some action...[And] being able to analyze business environmental information to arrive at business intelligence is key to effective strategic management." Halliman further states: "The ability to examine environmental information has always been desirable and useful. The ability has been especially useful in SWOT analysis SWOT Analysis A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. where an organization's strengths and weaknesses are analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. , in conjunction with the opportunities and threats the organization may experience. The ability to examine business environmental information is more desirable and even necessary today, since information flows so quickly and in abundance Abundance See also Fertility. Amalthea’s horn horn of Zeus’s nurse-goat which became a cornucopia. [Gk. Myth.: Walsh Classical, 19] cornucopia conical receptacle which symbolizes abundance. [Rom. Myth. . This quick flow of abundant information gives a prepared competitor an opportunity to gain a competitive edge." The book focuses on methods an organization can use to identify and extract important industry related information. Halliman states that his "book puts the reader inside a fictional organization as a strategic analyst. The reader gets an opportunity to see how business information can be 'mined' and analyzed. Text mining as a method for scanning business text is discussed, and scenario and simulation analysis (language, simulation) SIMulation ANalysis - (SIMAN) A simulation language, especially for manufacturing systems, developed by C. Dennis Pegden in 1983. ["Introduction to Simulation using SIMAN", C.D. Pegden et al, McGraw-Hill 1990]. as a technique for analyzing a competitor's activities is explained. The reader gets a good feel for environmental scanning, text mining, scenario and simulation analysis, and competitor analysis." About the Author: Charles Halliman is a strategic management consultant, a former manager at a fortune 500 company, and a former aerospace engineer at NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , specializing in systems analysis using scenario and simulation methods. As a consultant, he has done work in the aerospace, computer, automotive and health care industries. The book, Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation, Revised Edition, is priced at $69.95. Read first-edition reviews, review-excerpts, and order the book at Amazon.com. Read first-edition review-excerpts at Information Uncover at Review Excerpts 1 and at Review Excerpts 2. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion