Business Intelligence Users Now Have More Choice - But Core Issues Still Overlooked Say Analysts.

BURLINGTON, Mass.--(BUSINESS WIRE)--March 8, 1999--New research from independent analyst group, Ovum, Inc., reports rapid transition and uncertainty in business intelligence market expected to top $50 billion in the first few years of the next century. The fiormation into the data warehouse or analytical application. Some vendors are still encouraging them in this attitude."

"The most important trend in the business intelligence market is the shift 'from build to buy'. But the transition to 'buy' is much less straightforward than some vendors would like potential customers to believe," adds W- for example, offering 'customer churn analysis in a box'. This strategy is also known as 'packaged analytical applications' or 'packaged datamarts'

-- Dependent on vendors such as PeopleSoft and Oracle

"Whatever option and level of service provision is chosen, investment decisions frequently run into millions of dollars," continues Wells. "The right decision depends on a number of factors, almost always the most expensive and risky partnefit from looking at the options again."

Ovum Evaluates: Data Warehousing Tools and Strategies is available immediately from Ovum, Inc. and costs $2,220. The studyintelligence vendors and their products. For moit rely on them to purchase findings. Ovum's analysts write to help prospective buyers of business intelligence products choose the solutions that best suit their needs.

Ovum is an independent information technology, telecommunications and new media analyst group, providing high quality, authoritative information and advice on key market, technical and regulatory developments. Ovum's customer base comprises blue-chip organizations including suppliers, users and policy makers worldwide. Ovum has offices in Boston, London and Melbourne, and currently employs over 180 staff.