Business Gateway Uses Web-Generated Profits to Expand and Redesign Site.AUSTIN, Texas--(BUSINESS WIRE)--Feb. 15, 1996--In the midst of winning praise from Point, McKinley, GNN GNN - Global Network Navigator , Xplore, FORTUNE and other Web site reviewers, the profitable Hoover's Online (http://www.hoovers.com) Web site unveiled a new look and added a number of new features today. While most businesses find making money on the Web a mystery, the popularity of this business and company information resource has generated enough revenues -- from its subscription service, advertising support and sales of print and software products -- to give the site a snazzy snaz·zy adj. snaz·zi·er, snaz·zi·est Slang Fashionable or flashy. [Origin unknown.] snaz new face and expand its value-added features. Patrick Spain, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of The Refernce Press, the Austin, Texas-based publisher of Hoover's Online, said contrary to the recent comment from competitor Dun & Bradstreet in The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times that "there is no mass audience for business information," business is booming for Hoover's. "D&B and other traditional business information providers just aren't interested in taking a cut in their giant profit margins to make information available to consumers," Spain said. "You only have to compare the growth of consumer-oriented America Online See AOL. , which was over 250 percent last fiscal year, to the growth of traditional business-to- business information provider DIALOG, which was under 10 percent last year, to see why we think the consumer information marketplace is so exciting." Spain added that Hoover's provides its company profiles to 17 different consumer and professional online services (including America Online, Bloomberg, CompuServe, Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance , Microsoft Network See MSN. Microsoft Network - The Microsoft Network and Reuters). "Last year Hoover's had nearly 15 million visitors to these for-pay business information sites. That's more paying viewers than all but seven of highest grossing movies that year!" he said. Well-known for their high-quality, in-depth, yet fun-to-read company profiles, Hoover's incorporates its position that "company information doesn't have to be boring" into a new, sophisticated graphic design for Hoover's Online that's as engaging to view as its profiles are to read. And the new site takes advantage of the Web's expanding technology. Hoover's Online has expanded to include audio files, a special job seekers area that links to more than 400 corporate job postings sites, quick stock quotes, the capability to, make online purchases from Hoover's Marketplace and links to over 1,700 corporate Web sites. Investors, consumers, business executives, job-seekers and other researchers have free access to several features of Hoover's Online, including Hoover's MasterList Plus, a database of 10,000 public and private U.S. companies. The database is fully searchable and allows users to search by company name or ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors and by designated geographic, revenue and industry parameters. There is also a "members only" area that includes access to nearly 2,000 company profiles, business news archives and dozens of industry profiles for a subscription fee of $9.95 a month. "Over the next few months, we will continue to enhance Hoover's Online," Spain said. "We plan to add access to information on Asian, Canadian, European and Latin American companies. We will also continue striving to keep the site entertaining with featured industries, contests and more interactive features." The Reference Press is the nation's leading provider of company information to consumers and professionals. Its Hoover's Company Profile Database is the most affordable source for information on the operations, strategies, histories, financial performance and products of major U.S. and global public and private enterprises. This information is also available in print, online, facsimile, personal digital assistant and diskette The official name for the floppy disk. See floppy disk. diskette - floppy disk formats and through the Hoover's Online site on the World Wide Web (http://www.hoovers.com). EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : COLOR GRAPHIC AVAILABLE via FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to from host 199.1.78.13; login as refftp, password quedm273; filename hoovermap.eps. CONTACT: The Reference Press Inc. Jani Spede, 512/454-7778 jspede@hoovers.com. |
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