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Business Events Secures $12.7 Million Funding in Second Round Led by Carmel Ventures; Carmel was joined by existing investor Gemini Israel Funds and a group of private investors led by Bobby Lent.


MOUNTAIN VIEW, Calif. -- Business Events, the first software company to deliver a Business Opportunity Discovery solution, announced today that it closed a $12.7 million round of financing led by Carmel Ventures. Carmel will be joined by existing investor Gemini Israel Funds and by a group of private investors led by Bobby Lent Lent [Old Eng. lencten,=spring], Latin Quadragesima (meaning 40; thus the 40 days of Lent). In Christianity, Lent is a time of penance, prayer, preparation for or recollection of baptism, and preparation for the celebration of Easter. , formerly a co-founder of Ariba Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ARBA). Mr. Lent will also serve as an active Chairman of the Board. Avi Zeevi, General Partner of Carmel Ventures, who led the investment on behalf of Carmel, will be joining Business Events' Board of Directors.

"Business Events has developed a strong offering for Business Opportunity Discovery, based on its proprietary technology, which discovers the drivers of important and unique business changes without having to define search criteria a-priori," said Avi Zeevi. He noted that "The BI space is one of the fastest-growing sectors in Enterprise Software, and we believe that the Business Opportunity Discovery space will grow even faster. Investing in Business Events plays to Carmel's strengths, and falls in line with our experience and ecosystem in the space."

Gemini's General Partner Lior Berger noted, "We started working with founder Amir Ashiri in 2003 and, after introducing him to Chen Amit, we became the sole investor in Business Events' seed round in 2004. 2005 was a pivotal year for the company, moving headquarters to the U.S., defining appropriate verticals for the solution and signing several projects. Business Event's technology goes beyond reporting and navigation to deliver direct and clear operational guidance, resulting in significant impact on revenue and profits. We welcome the involvement and expertise of Carmel Ventures and Bobby Lent in the company."

"Business Events provides a unique, huge competitive advantage to customers, which I believe will become a 'must-have' for any enterprise. With such an enormous market opportunity, disruptive technology A new technology that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades. Music CDs all but wiped out the phonograph industry within a few years, and digital cameras are destined to eliminate the film industry.  and a strong execution team, I am excited about working with this team and building the next great software company of the twenty-first century," said Bobby Lent.

Chen Amit, president, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder of Business Events added "We are honored hon·or  
n.
1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate.

2.
a. Good name; reputation.

b.
 by the vote of confidence from our investors and have assembled as·sem·ble  
v. as·sem·bled, as·sem·bling, as·sem·bles

v.tr.
1. To bring or call together into a group or whole: assembled the jury.

2.
 an extremely strong board that will help us drive the growth of the company. Business Events drives a direct and significant impact on our customers' revenues and profits, and does so in a very 'easy to digest' way. We are now in an excellent position to conquer this huge market opportunity."

About Business Events

Business Events is the innovator of Business Opportunity Discovery. The company's solution proactively identifies the drivers of unique business changes, weeks, months and years before they can otherwise be identified, and delivers them to the right person at the right time. Such early warning for performance and revenue leaks yields extraordinary revenue and profitability gains. Serving execs in Fortune 2000 companies, Business Events enables the company to focus on the right and current issues at the right time. For more information, please visit www.b-events.com.

About Carmel Ventures

Founded in 2000 by pioneers and leaders of the Israeli high tech industry, Carmel Ventures is one of Israel's leading IT focused funds Focused Fund

Funds that contain a large holding of a small amount of stocks.

Notes:
There are three general types of focused funds:

1. Those who hold a portfolio concentrated in approximately 10 to 30 stocks.

2.
 with $372 million under management. Led by former entrepreneurs and executives of the software, communications and investment industries, Carmel provides active, hands-on support to its Israeli, European European

emanating from or pertaining to Europe.


European bat lyssavirus
see lyssavirus.

European beech tree
fagussylvaticus.

European blastomycosis
see cryptococcosis.
 and U.S. portfolio of companies. Carmel, headquartered in Herzliya, Israel, enjoys a worldwide network of industry, strategic and investment resources. Carmel provides significant capital and support through the growth cycle of its portfolio companies and is recognized as a true company building fund in Israel. For more information, please visit www.carmelventures.com.

About Bobby Lent

Bobby Lent is the Managing Partner of Hillsven LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a private venture investment group located in the Silicon Valley. Hillsven LLC invests and plays an active role in innovative high tech firms primarily in Israel and the U.S.A. Mr. Lent is a major investor and Chairman of Traiana, Inc., an early stage enterprise software company focused on Trading Relationship Management which is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and has core R&D located in Ramat Gan Ramat Gan (rä`mät gän), city (1994 pop. 122,200), W central Israel, adjacent to Tel Aviv. Founded in 1921, Ramat Gan is an important industrial center. Food processing is the chief industry; construction materials are also made there. , Israel. In early 1996, Mr. Lent was the co-founder of Ariba (Nasdaq: ARBA), an enterprise software company, which is the recognized leader in Enterprise Spend Management.

About Gemini Israel Funds

A pioneer in Israel's venture capital industry, Gemini is recognized as the leading Israeli seed and early stage fund in the Information Technology arena. Through offices in Israel and Silicon Valley, Gemini offers portfolio companies access to top-tier U.S.-based investors and a global network of corporate partners. With $550 million under management in four funds, Gemini focuses on investment in Communications and Wireless Technologies, Enterprise Software, Consumer Electronics, Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and Semiconductors. Gemini's portfolio includes some of the most exciting and innovative Israeli high tech start-ups, including Allot al·lot  
tr.v. al·lot·ted, al·lot·ting, al·lots
1. To parcel out; distribute or apportion: allotting land to homesteaders; allot blame.

2.
 Communications, Business Events, dbMotion, ItemField, IXI Mobile, Mellanox, nLayers, Saifun Semiconductors, and Traiana. More information can be found at www.gemini.co.il.
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Publication:Business Wire
Date:Feb 14, 2006
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