Business Events Named ''Cool Vendor'' by Leading Analyst Firm.

MOUNTAIN VIEW, Calif. -- Business Events is included in the list of "Cool Vendors" in the "CRM Marketing and Analytics, March 2006" report by Gartner, Inc. Business Events created the category now defined by Gartner as "Business Opportunity Discovery."

Gartner's review of Business Events includes a strong recommendation for companies currently inundated with data or unaware of critical business information. "Business users have numerous solution options to enable them to see data in a certain report format, or to chase a hypothesis through a series of online analytical processing queries. However, without a formatted report or a theory about what they're looking for, business users will have to search through huge amounts of data."

The Gartner report also included one major benefit of the Business Events solution--it doesn't require users to be statisticians or heavily trained.

Chen Amit, president and CEO of Business Events stated, "It's cool to be a Gartner Cool Vendor. Dale Hagemeyer, a Gartner analyst, captured our essence. With very little effort you obtain insights that directly impact your revenues, months earlier than using any other means. With leading analyst firms recognizing Business Events' potential, the value of our solution resonates further through the marketplace."

To view the "Cool Vendors in CRM Marketing and Analytics, 2006" report, go to: www.gartner.com. Membership is required.

About Gartner's Cool Vendors Selection Process

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About Business Events

Business Events is the innovator of Business Opportunity Discovery. The company's solution proactively identifies the drivers of unique business changes, weeks, months and years before they can otherwise be identified, and delivers them to the right person at the right time. Such early warning for performance and revenue leaks yields extraordinary revenue and profitability gains. Serving execs in Fortune 2000 companies, Business Events enables the company to focus on the right and current issues at the right time. For more information, please visit www.b-events.com.