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Business Events Changes Its Name to Verix.


MOUNTAIN VIEW, Calif. -- Business Events announced the change in the company name to Verix today. This name change comes at a crucial time for the firm that is experiencing high interest in its patent pending, on-demand automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 analytic an·a·lyt·ic or an·a·lyt·i·cal
adj.
1. Of or relating to analysis or analytics.

2. Expert in or using analysis, especially one who thinks in a logical manner.

3. Psychoanalytic.
 solutions.

Verix has an impressive, diversified diversified (di·verˑ·s  client roster, including seven of the top fifteen pharmaceutical companies, two global telecommunication telecommunication

Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances.
 providers, a top-five worldwide beverage supplier and an international dairy company.

The Verix solution, called the Verix Discovery Suite, helps organizations discover, understand and act on key performance changes at their source, weeks or months before they might have been identified. Organizations that have large amounts of data struggle to quickly gain insights around performance changes taking place in their business. Exploring and analyzing this data takes a huge amount of time and requires intimate familiarity with complex tools. Verix was built around a vision of taking that burden away from a human -- to have a "machine" comb comb

1. a vascular, red cutaneous structure attached in a sagittal plane to the dorsum of the skull of domestic fowl. It consists of a base attached to the skull, a central mass called the body, a backward projecting blade and upward projecting points.

2.
 the data and look for interesting changes. This solution is completely unique in the market and has several advantages over solutions available today. Users can spend time focusing on resolving problems, instead of finding them.

The Verix solution is driven by a sophisticated automated analytic engine that monitors large, complex data sets, continually con·tin·u·al  
adj.
1. Recurring regularly or frequently: the continual need to pay the mortgage.

2.
 searching for hidden performance changes. Once discovered, clients receive a notification and can take immediate action. A client's time is focused on addressing performance changes, rather than looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 them. These performance changes frequently have significant impact on businesses and are worth millions of dollars if not discovered and addressed.

Doron Aspitz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Verix stated, "We chose the name because it matches the company mission. Verix was derived from the Latin route word 'veritas', meaning truth. Our Verix technology discovers the 'truth' or root cause changes taking place in organizations. It comes from the data, not from subjective hypothesis. We are all about uncovering and delivering the truth to our clients."

About Verix

Verix is an innovative new company which provides an on-demand solution allowing organizations to identify and focus on the most important changes in their business, before they become a trend or appear in a report. The technology alerts users to changes by email sending it directly to the relevant people. This enables clients to take action, early on the most important areas of opportunity. The results -- significant revenue and market share gains. For more information, please visit www.verix.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 2006
Words:404
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