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Business English is a useful art, not a fine art; its purpose is to gain profit. (Wood on Words).


Do you think your boss writes the ultimate in hard-assed memoranda? You may want to adjust your thinking once you've studied this vintage exchange. Seems Britain's Vice Admiral Louis Mountbatten, then chief of combined operations For the department of the British War Office during World War II, see .
In the military, combined operations are operations conducted by forces of two or more allied nations acting together for the accomplishment of a single mission. See also
  • Joint warfare
, was seeking his boss's support in developing an idea for an artificial harbor; he made his case and received the following response:

"PIERS FOR USE ON BEACHES

"To C.C.O. or deputy.

"They must float up and down with the tide. The anchor problem must be mastered. Let me have the best solution worked out. Don't argue the matter. The difficulties will argue for themselves."

The message was shipped "30. 5. 42.", from 10 Downing Street Downing Street, Westminster, London, England. On the street are the British Foreign Office and, at No. 10, the residence of the first lord of the Treasury, who is usually (although not necessarily) the prime minister of Great Britain. , Whitehall, and signed by Prime Minister Winston Churchill. Sir, yes sir, we'll get right on that, sir.

* David O. Russell, who is v.p.--external affairs, Verizon Communications
"Verizon" redirects here: this article is about the corporation; see also Verizon Wireless, Verizon Online DSL and Verizon FiOS.


Verizon Communications, Inc.
, Irving, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to , e-mails, "As an ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 member for years, I appreciate your Wood on Words column in Communication World and in the Aug/Sept 2002 issue, you used the word 'lede' to refer to the initial paragraph of a news article. I couldn't find this spelling in my Webster's dictionary Webster's Dictionary - Hypertext interface.  and I've always assumed the word was just spelled 'lead' until I saw your article. Can you shed some light on the origins of... 'lede'?"

Lede is legitimate usage if you choose to agree with Richard Weiner in his Webster's New World Dictionary Webster's New World Dictionary of the American Language is an American dictionary first published in 1951 and presently published by John Wiley & Sons.

The first edition was published by the World Publishing Company of Cleveland, Ohio in two volumes or one large
 of Media and Communications (Macmillan, 1996), where the variant term is defined as "the correct, original spelling (though it is rarely used) for lead, as used in journalism. It may refer to the first sentence or the first part of an article, or to the primary piece, or lead article, in a publication." Here Weiner segues neatly to leder, "(pronounced leeder) a major article, as in columns one and six on page one of The Wall Street Journal."

Reader Russell observes that lede does not show up in "my Webster's dictionary."

Those who write for a living are well advised to shun phrases like "I'll look in my Webster's" or "Check it out in your Webster's dictionary." More than a half-dozen Webster's dictionaries are available, led by Merriam-Webster's Collegiate (the boss since the mid-1800s), Webster's New World College, and Random House Webster's College. And today the Webster's crowd is getting heavy jostling from American Heritage American Heritage can refer to:
  • American Heritage (magazine)
  • American Heritage (band)
  • The American Heritage Dictionary of the English Language
  • American Heritage Rivers
  • American Heritage School, a small private school in Broward County, Florida
 IV and the new Microsoft Encarta Dictionary published by St. Martin's St. Martin's or St. Martins may refer to:
  • St. Martins, Missouri, a city in the USA
  • St Martin's, Isles of Scilly, an island off the Cornish coast, England
  • St Martin's, Shropshire, a village in England
 Press.

Pick your linguistic resource and use its full name; people expect us to know these things.

* Alison Griffin, who is a proofreader of this excellent publication, writes from her aerie in Richmond, Va., to complain that "the word 'disinterested' has taken on a new and twisted meaning in our fast-growing global illiteracy movement." She cites several instances in which area newspapers employed disinterested where uninterested was called for; then she uncovered three similar missteps in a biography of Lady Caroline Lamb See also Lady Caroline Lamb (film)

The Lady Caroline Lamb (13 November 1785–26 January 1828) was a novelist and British aristocrat, the only daughter of the 3rd Earl of Bessborough and Henrietta Ponsonby, Countess of Bessborough, with whom George IV fell in
.

Both the AP Stylebook and Libel Manual and The Wall Street Journal's Guide to Business Style and Usage print the following identical definitions at disinterested, uninterested:

"Disinterested means impartial, which is usually the better word to convey the thought."

"Uninterested means that someone lacks interest."

In his "Words on Words" John B. Bremner adds, "If you are uninterested, you have no interest; you are indifferent. If you are disinterested, you may be interested, but you have no self-interest; you are impartial, unbiased."

* I picked up an intriguing hardcover book last week. What follows runs on page 1: "Business English is a useful art rather than a fine art. Its purpose, like the purpose of business, is to gain profit. This profit may come through the immediate response of the reader or through establishing his goodwill for later response.

"The value of a business English message is, therefore, determined by its effectiveness in securing favorable response from those to whom it is directed, It is the art of impression rather than expression."

Solid advice from Harper & Brothers Publishers, printed in 1920. Plus ca change...

Alden Weed, quondam quon·dam  
adj.
That once was; former: "the quondam drunkard, now perfectly sober" Bret Harte.
 lecturer en editorial procedures, Simmons College, Boston, USA, writes and lectures on language usage.

He in a retired insurance industry vice president of advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most .

His e-dress is WondonWords@aol.com
COPYRIGHT 2003 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Wood, Alden
Publication:Communication World
Geographic Code:1USA
Date:Apr 1, 2003
Words:700
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