Business Data from infoUSA Used for Geomarket Analysis by Scan/US.

OMAHA, Neb.--(BUSINESS WIRE)--Oct. 30, 1998--

infoUSA Inc. (Nasdaq: IUSAA/IUSAB), formerly named American Business Information, announced the licensing of its national business database to Scan/US,(R) Inc. for its American BusinessScape package. The infoUSA(TM) database will be used to create a unique Business MicroGrid geography and four specialty databases. Together, they will provide precision mapping of the daytime marketplace. Primary applications for American BusinessScape are site selection for commercial and retail real estate, trade area analysis, business-to-business target marketing, and lead generation.

"Scan/US has successfully developed and marketed software that will save hundred of dollars spent on site selection and market analysis," Vinod Gupta, chairman and chief executive officer of infoUSA. "We are excited to add value to such an intelligent map-making product with our accurate and current information on 11 million U.S. businesses. It's one of the best ways to visualize business opportunities."

Analyzing the BusinessScape data in color-coded maps of the new geography reveals detail not previously seen in market analysis with other customary geography. "Each Business MicroGrid is 1/16th of a square mile, a small size and shape that enables the visualization of information in finer detail," Scan/US president Ken Needham described. "The infoUSA data allows us to provide, for each MicroGrid, the employment by occupation, essential to calculating a daytime population, along with the distribution of employment and establishments by types of business activity, size, or industry. With this information our users will find it much easier to make decisions based on the precise location of business activity."

This unprecedented view of the business landscape results from the Business MicroGrids being built from geocoded locations in the infoUSA database. The BusinessScape data are also built from the detailed information collected for each business in the infoUSA database. As a result, American BusinessScape can accurately portray the location of business activity throughout the U.S.

Scan/US, Inc. is headquartered at 2032 Armacost Ave., Los Angeles, Calif., 90025, and can be contacted at [phone]. Their products can be purchased directly from Scan/US, Inc. or via the web at http://www.scanus.com.

infoUSA, www.infoUSA.com, formerly named American Business Information, is a leading provider of business and consumer marketing information products and data processing services in the United States and Canada. Nearly two million customers use the products and services for direct marketing, telemarketing, marketing, planning, lead generation, sales planning, customer analysis and credit reference. Founded in 1972, the company headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. infoUSA Inc. can be contacted at [phone].