Business Change Means a New Brand for Wireless Industry Consulting Leader Andrew Seybold.

Rebranding in Step with New Service Offerings, Expanded Client Base

SANTA BARBARA, Calif. -- The partners of Andrew Seybold, Inc. used the CTIA Wireless 2007 conference to announce the wireless consulting firm's bold new corporate identity. The re-brand better aligns the Andrew Seybold brand with the firm's growth and evolution in the fast-changing world of connected wireless mobility.

Andrew Seybold, Inc. has expanded into new markets, including telematics and first responder organizations. A new, dynamic website and web-based services include webinars on mobile TV and other hot topics, a webzine called -InfiniG focused on 3G wireless technologies and beyond, and a founder's blog known as "TELL IT LIKE IT IS"([TM]). Also included among the latest offerings is a 2007 program of keynote speaker presentations that will bring clarity and insight into some of the most complex emerging business and technology issues around wireless communications.

Founded in 1990 by wireless and mobile communications expert Andrew M. Seybold, the consulting group provides strategic consulting, client-specific research and analysis, presentations and educational programs to many of the world's leading wireless network operators, device manufacturers, content/application providers, enterprises and corporate customers. The company was formerly named Outlook4Mobility, inspired by the success of Mr. Seybold's Outlook newsletter publishing franchise.

Corporate Brand and Tagline:
Andrew Seybold, Inc.
When you want straight answers

Service Brands:
Andrew Seybold Media - Commentary and InfiniG
Andrew Seybold University, currently offering the 2007 School of
 Wireless Mobility

Andrew Seybold's Commentary enewsletter is considered one of the best resources among wireless industry executives for early analysis and solid predictions regarding wireless technology convergence and its market impact. The Andrew Seybold University provides in-depth and unbiased education any many course formats including full day seminars and online webinars and is popular with wireless entrepreneurs, executives and others. Traditionally a sold-out event led by Mr. Seybold himself, this year's Wireless Data University program focused on wireless mobility technology and the importance of content and applications.

The 17th Annual Andrew Seybold Wireless Dinner was also held during CTIA Wireless 2007. The invitation-only executive networking event was sponsored by Aeris Communications, Airvana, Ericsson, Flipstart, iqzone, Motorola, Panasonic Toughbook, Qualcomm, RF Check, Sierra Wireless and Verizon Wireless. Dinner highlights included announcement of the winners for the 2007 Andrew Seybold Choice Awards, recognizing innovative companies and products (introduced between January 2006 and February 15, 2007) that are making or have the future potential to make a positive impact on society. Award winners included Alereon, ClairMail, Great Call, Disney Mobile, Impatica, Newton Peripherals, and Verizon Wireless.

A new corporate tagline, "When you want straight answers", reflects survey feedback from customers and industry leaders who consistently point to the consulting firm's reputation for cutting through hype and simplifying technical complexity to help people understand wireless industry convergence.

About Andrew Seybold, Inc.

Andrew Seybold, Inc., founded by wireless and mobile communications expert Andrew M. Seybold, operates internationally, offering unparalleled analyses of technologies and trends impacting the convergence of wireless, mobility and the Internet. Andrew Seybold, Inc. is known widely for its strategic consulting services, industry publications and industry-specific educational seminar programs. Visit www.andrewseybold.com.