Business Blogging for Pharma: Growth in the Blogosphere in the US, Europe and Asia.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c67258) has announced the addition of Business Blogging Writing Weblogs. See blog. for Pharma to their offering. Introduction Social media are shifting the way that the global economy operates. Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the journals and communities have enabled consumers to communicate their experiences with company's products and services to other consumers. A consequence of consumer-generated marketing is that relationship management throughout the lifecycle of a product is taking the place of mass marketing in consumer-driven industries. Scope * Introduction to social media and their relevance to the pharmaceutical industry * Sizes and assesses the growth in the blogosphere The total universe of blogs. See blog. in the US, Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). and Asia
* Looks at blogging in other industries and highlights lessons that pharmaceutical companies can learn * Discusses current examples of pharmaceutical blogging and considers the future of blogging in the pharmaceutical industry Report highlights * Strategic use of Internet applications, including online communities and blogs, will allow pharmaceutical companies to increase their awareness of the needs and concerns. * As blogs and online forums are so frequently updated they can be a good indication of the current market. * Companies from a broad range of industries have had success in authoring blogs and hosting online forums for their consumers. * Some of the benefits these companies have enjoyed include direct communication with influential consumers, higher search engine rankings Search engine ranking is a measure of the online promotional success of a web page or website. Most search engines default to ten organic or natural listings per page. Many include sponsor links before or to the right of the results. for key search terms and the ability to respond quickly to marketplace events. Reasons to Purchase * Identify the best and worst practice lessons that can be learned from examples of business blogging in other industries. * Understand the potential liabilities of business blogging in the pharmaceutical market. * Assess opportunities to launch social media applications to support your company or brand. Report chapters CHAPTER 1 EXECUTIVE SUMMARY CHAPTER 2 INTRODUCTION TO SOCIAL MEDIA CHAPTER 3 COUNTRY-SPECIFIC CONSIDERATIONS CHAPTER 4 LESSONS LEARNED FROM OTHER INDUSTRIES CHAPTER 5 PHARMACEUTICAL-SPECIFIC CONSIDERATIONS CHAPTER 6 THE FUTURE DECODED CHAPTER 7 BIBLIOGRAPHY APPENDIX For more information visit http://www.researchandmarkets.com/reports/c67258 Source: Datamonitor Datamonitor is a provider of online database and analysis services. The company is based in the United Kingdom and also has offices in the United States, Japan, and other countries.[1] The Datamonitor team includes analysts and professional researchers. |
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