Business Bank of Nevada Introduces New Debit/ATM Card Product.Business Editors NOTE TO MEDIA: Photo is on Business Wire's Web site at www.businesswire.com and on AP Photo Archive's TOPIC GALLERY at archivepix.ap.org LAS VEGAS--(BUSINESS WIRE)--Jan. 26, 2001 Business Bank of Nevada today announced the introduction of its new debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. that can link purchases directly to a client's checking account without having to write a check. The bank's new debit card is also an ATM card An ATM card (also known as a bank card, client card, or cash card) is an ISO 7810 card issued by a bank, credit union or building society. Its primary uses are: Additionally, the bank's new debit card provides cardholders access to more than 14 million retail locations worldwide that display the Visa symbol. Cardholders can make purchases from stores, hotels, restaurants, grocery stores and other businesses around the world by swiping their new Business Bank Debit Card at these locations. The transaction is automatically paid from the cardholder's checking account and appears on the person's next checking account statement, along with the location of the purchase. "We are excited to unveil our new dual-purpose debit and ATM card. This is a product that is extremely popular among today's consumers," said Business Bank of Nevada President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. John Guedry. "This product provides us with another tool that levels the playing field even further between us and the larger financial institutions. The real difference, however, between us and the bigger banks is the level of personalized service we can offer to our clients." Guedry added that the benefits of a debit card are more than just the purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. it provides to the consumer. The debit card can save cardholders both time and money when used in place of writing a check. The money savings aspect of the debit card are realized when the cardholder card·hold·er n. One who holds a card, especially a credit card. card  hold has to order fewer checks, while the time savings aspects are realized in the electronic processing of these transactions vs. the use of a paper transaction. Business Bank does not charge a fee for its debit card, unlike some financial institutions. Business Bank also does not charge its customers a fee or surcharge when using one of its proprietary ATMs. The majority of the time, the bank -- upon request -- will reimburse those customers who were charged a fee for using another bank's ATM. The bank is working with Midwest Payment Systems in Cincinnati, as its third-party processor for its new debit and ATM card product. Midwest Payment Systems is one of the largest ATM processing companies in the country. The bank worked with its advertising agency, Starr Seigle Advertising, in designing its new card product. The new card incorporates the bank's colors of burgundy and gray in a beautifully designed, very rich-looking piece of plastic. "The look of our new debit and ATM card is extremely attractive and very eye-catching," Guedry said. "While people don't necessarily carry a debit or ATM card because of its look, we believe our new card product makes a statement that Business Bank of Nevada is a financial institution that can handle all of the financial needs of Nevada businesses throughout its market areas." Business Bank of Nevada, with more than $175 million in total assets, is in its sixth year of operations and is one of the fastest-growing independent banks in the state. The bank has four branch offices in Nevada, with three in the Las Vegas area and one in Carson City. The bank has plans to open additional offices statewide in the near future. Business Bank is FDIC FDIC See: Federal Deposit Insurance Corporation FDIC See Federal Deposit Insurance Corporation (FDIC). Insured and is a member of the Federal Reserve Bank of San Francisco The Federal Reserve Bank of San Francisco is the federal bank for the twelfth district in the United States. The twelfth district is made up of nine western states—Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, and Washington—plus American Samoa, , and is listed over the counter (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). ) at ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors BBNV BBNV Business Bank of Nevada . www.bbnv.com Editor's Note: A graphic element of Business Bank's new debit card is accessible over Business Wire. This element can also be obtained electronically by contacting Paul Stowell at 702/794-0070, ext. 274, or at pstowell@bbnv.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.012601/AP1 |
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