Business Awards Are ''Worthless,'' Reports New Dallas/IABC Quick Poll of Corporate Communicators.DALLAS -- Business awards given to companies for corporate success - awards such as the Inc. 500, Dallas 100 and Tech Titans - are virtually worthless for businesses, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. corporate communicators participating in the August online Quick Poll developed by the Dallas chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. . "The findings show that corporate communicators largely believe that business awards create a lot of unnecessary work, heighten height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. management expectations and, ultimately, yield very little return," says Don Klausmeyer, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , president of Dallas/IABC. Highlights of the poll include: --54.4 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said business awards are not valuable --15.2 percent of respondents said they believe business awards are typically rigged rig tr.v. rigged, rig·ging, rigs 1. To provide with a harness or equipment; fit out. 2. Nautical a. To equip (a ship) with sails, shrouds, and yards. b. , and worthless --2.2 percent of respondents said business awards are extremely valuable; 43.5 percent said they were valuable. The chapter's monthly Quick Poll, available at www.dallasiabc.com, invites corporate communicators in the Dallas area, plus 14 other chapters throughout IABC's Southern region to participate. These chapters are in Texas, Arizona, Colorado, Kansas, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). and Oklahoma. The poll question was, "How worthwhile are local and national corporate awards, like Tech Titans, Dallas 100, or Inc. 500?" The complete findings are below:
Questions asked % #/Respondents
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Valuable and worth the time and dollars
invested 43.5% 20
Not very valuable and not worth the
time and dollars 28.3% 13
Worthless, typically rigged and not
worth the time and dollars invested 15.2% 7
Definitely not valuable, nor worth the time
and dollars invested 10.9% 5
Extremely valuable and mostly worth the time
and dollars invested 2.2% 1
46 TTL
The Quick Poll is online and available at www.dallasiabc.com. It's an interactive Web site feature that provides a timely snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. of what chapter members and other site visitors think about current issues and trends. Dallas/IABC (www.dallasiabc.com) is the professional communicator's choice for practical education, information and professional development. The not-for-profit association serves 300 members in North Texas representing hundreds of corporations, agencies, entrepreneurs and not-for-profit organizations. For more information, visit www.dallasiabc.com, or contact Roy Miller at 972-716-4070 x235, or via e-mail at rmiller@transsynergy.com. |
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