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Business Application Vendors to Embed Technology from Data Mining Vendors, Says META Group.


STAMFORD, Conn. -- As part of its ongoing effort to help users evaluate vendor offerings, META Group (Nasdaq: METG METG Military Effects Test Group ) today announced the availability of a METAspectrum(SM) report on the data mining market. Data mining tools cull cull

the act of culling. Called also cast.
 through large data sets to provide predictive and prescriptive analysis. This information is used optimize business processes throughout the enterprise (e.g., identifying fraud, improving marketing campaigns).

META Group expects significant impact on the data mining market to come not entirely from data mining vendors themselves, but from business application vendors that are embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup.
2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if
 data mining technology from these vendors. Embedding data mining directly into the business process enables recommendations and predictions to be provided in the graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
 (GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. ) of the application. As a result, non-specialized users can receive direct value from data mining initiatives.

"The data mining market has bifurcated bi·fur·cate  
v. bi·fur·cat·ed, bi·fur·cat·ing, bi·fur·cates

v.tr.
To divide into two parts or branches.

v.intr.
To separate into two parts or branches; fork.

adj.
 into a smaller technology-focused segment used by quantitative analysts and a data mining segment focused on a mass audience of less-technical business users," said Kurt Schlegel, senior program director at META Group. "Embedding data mining algorithms directly into business applications is a perfect conduit to reach the latter segment."

Due to this growing channel, META Group expects the data mining market to expand 10% annually over the next few years, with services growing at a commensurate pace. In addition, specialty, niche-based offerings will continue to find their place.

About METAspectrum

META Group's METAspectrum(SM) methodology provides a framework for evaluating or selecting an appropriate IT vendor or product, simplifies the decision process, and enables more effective technology investments. META Group's research efforts, which adhere to adhere to
verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful

2.
 META Group's commitment to objectivity, are conducted independently, based on industry best-practice research methodologies and subject to the highest levels of review by META Group's research community. To learn more about METAspectrum, visit metagroup.com/metaspectrum or call (800) 945-META.

About META Group

META Group is a leading provider of information technology research, advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
, and strategic consulting. Delivering objective and actionable guidance, META Group's experienced analysts and consultants are trusted advisors to IT and business executives around the world. Our unique collaborative models and dedicated customer service help clients be more efficient, effective, and timely in their use of IT to achieve their business goals. Visit metagroup.com for more details on our high-value approach.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 30, 2004
Words:380
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