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Business 2.0 Signs Two Top Tech Media Veterans, John Heilemann and John Battelle, as Monthly Columnists.


Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--March 10, 2003

Business 2.0 magazine has added two leading business journalists to its roster of monthly columnists: John Heilemann, award-winning magazine writer and best-selling author of "Pride Before the Fall: The Trials of Bill Gates (person) Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b.  and the End of the Microsoft Era," and John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , the former CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of The Industry Standard and co-founder of Wired magazine.

Heilemann's column, Face Time, debuts in the April issue, and will focus on the leaders of the information economy - technology, media, and communications - as they face a period of great change.

Starting in the May issue of the magazine, Battelle will pen a monthly column called The Message, offering his take on the intersection of media, technology and marketing. Battelle began his relationship with Business 2.0 in the March issue (currently on newsstands) with a back-page editorial, The Point, examining how the Internet has moved to a new stage of stable growth.

"In keeping with Business 2.0's promise to deliver expert opinion and in-depth analysis from top-tier business minds, John Heilemann and John Battelle are terrific additions to the team," commented Josh Quittner Joshua Quittner is an American journalist. He is editor of Business 2.0, which he joined in April 2002 after seven years at Time Inc. where he served as technology editor for Time Magazine and its technology supplement Time Digital (later called , editor of Business 2.0. "John Heilemann's tech-industry savvy and John Battelle's entrepreneurial passion are sure to deliver the kind of news, views and insights that our readers will love."

About John Heilemann

John Heilemann, author of the critically acclaimed 2001 book "Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era," is also known for his investigative journalism and analysis for publications such as The New Yorker, The New Yorker, The

U.S. weekly magazine, famous for its varied literary fare and humour. It was founded in 1925 by Harold Ross, who was its editor until 1951. Initially focused on New York City's amusements and social and cultural life, it gradually acquired a broader scope,
 Economist, Wired, and Vanity Fair.

While a staff writer with The New Yorker in the late 1990s, Heilemann gained attention in business circles, writing a series of "Letters From Silicon Valley" on the people and companies building the new economy.

As special correspondent for Wired, Heilemann published a 50,000-word piece on the Microsoft trial that was a finalist for the national magazine award in reporting in 2000. Earlier, in 1996, he also served as national affairs editor and chief political correspondent for Wired and for its online sister, HotWired. His daily column on the 1996 presidential election for HotWired was the first original campaign journalism written for specifically for cyberspace, and it was the first online column ever syndicated (in print) by The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times.

Prior to Wired, Heilemann spent five years on the staff of The Economist. From 1990 until 1994, he was The Economist's media correspondent, covering the global communications industry from London. In 1994 and 1995, he was the magazine's Washington correspondent and the author of the popular political column Lexington.

In addition, Heileamann's journalism has appeared in The New Republic, The Washington Monthly, The Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, and other magazines and newspapers in the United States Newspapers have declined in their influence and penetration into American households over the years. The U.S. does not have a national paper per se, although the influential dailies the New York Times and the Wall Street Journal are sold in most U.S. cities.  and Britain. He is currently a contributor to Vanity Fair and a frequent commentator on National Public Radio, CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, and Fox News.

About John Battelle

In addition to his work with Business 2.0, John Battelle is currently a visiting professor and director of the business reporting program at the Graduate School of Journalism at the University of California at Berkeley (body, education) University of California at Berkeley - (UCB)

See also Berzerkley, BSD.

http://berkeley.edu/.

Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation.
. At UC Berkeley he also serves as faculty editor of a new magazine, The Big Story, whose mission is to serve people passionately involved in the media with a journal that analyzes the coverage of one big story that has lingered in the headlines. He also edits university-published weblogs about issues of copyright/intellectual property and privacy/security. Battelle is also a founder and executive producer of the Foursquare conference, an annual meeting of CEOs and leaders from the media, technology, communications and entertainment industries, as well as a consultant on a variety of media-related projects.

Previously, Battelle was founder, chairman and CEO of Standard Media International (SMI (1) (Storage Management Initiative) The initiative developed by the SNIA in 2003 to create a single standard interface for storage management technologies used by multiple vendors and networking communities. ), publisher of The Industry Standard and TheStandard.com. Prior to founding the Standard, he was a co-founding editor of Wired magazine and Wired Ventures. During his career, Battelle has been responsible for or involved in the launch of more than 30 magazines and websites around the world. He was named a "global leader for tomorrow" by the World Economic Forum in Davos, Switzerland, and was a finalist for the "entrepreneur of the year" award from Ernst & Young. Battelle holds bachelor's and master's degrees from UC Berkeley.

About Business 2.0

Business 2.0, a monthly magazine about what works in business today, is published out of The FORTUNE Group at Time Inc., an AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Time Warner company. For more information, visit www.business2.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 10, 2003
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